Content Executive

Company Description Bubz Functional Beverages Private Limited is a new-age beverage company creating India's next generation of better-for-you sodas. Its flagship brand, Bubz, offers Real Soda. Unreal Benefits. with 6g of prebiotic fiber per 250ml can, zero added sugar, no preservatives, and no artificial colours, naturally sweetened with monk fruit and under 15 calories per can. The brand currently features four flavours—Classic Cola, Lemon Lime, Citrus Orange, and Strawberry—designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts. Bubz focuses on D2C, quick commerce, and modern trade channels, pairing functional benefits with premium slim-can packaging that fits active, on-the-go lifestyles. The company aims to make functional drinks mainstream in India by offering aspirational, social, and enjoyable sodas without compromises or gimmicks.

Role Description The Content Executive internship is an on-site role based in Mumbai, supporting the brand's content and marketing initiatives across digital platforms. The intern will assist in planning and creating written content for the website, social media, and campaigns aligned with Bubz's brand voice and positioning. Daily tasks include drafting posts and captions, coordinating basic visual briefs, helping manage content calendars, and ensuring timely publishing across channels. The role involves conducting light market and consumer research to inform content ideas, monitoring engagement metrics, and suggesting improvements to increase reach and interaction. The intern will collaborate closely with marketing and design teams, support campaign execution, and contribute to storytelling that communicates Bubz's functional benefits and lifestyle appeal.

Qualifications

• Candidates should possess strong Communication and Writing skills to create clear, engaging, and brand-aligned content.
• Candidates should possess Web Content Writing and Content Strategy skills to plan and produce effective digital content for websites and campaigns.
• Candidates should possess Social Media Marketing skills to support content creation, posting, and performance tracking across social platforms.
• Candidates should possess a basic understanding of brand marketing, consumer behavior, and digital trends relevant to FMCG and beverages.
• Candidates should be detail-oriented, organized, and comfortable working in a fast-paced, on-site startup environment in Mumbai.
• Candidates pursuing or having completed studies in Marketing, Mass Communication, Media, or related fields will be preferred.
• Candidates with familiarity with design collaboration tools (e.g., Canva, basic PowerPoint) and an interest in health, wellness, or lifestyle brands will be an added advantage.