Content & Digital Marketing Executive

Content & Digital Marketing Executive

Department: Marketing & Growth

Reporting To: Managing Director

Employment Type: Full-time, 6-day work week

Location: Chennai (covering Chennai, Kanchipuram, Thiruvallur & Chengalpattu)

Role Overview

We are looking for a creative, growth-focused Content & Digital Marketing Executive to build Roofglow's local brand presence and directly drive qualified leads. Beyond content, you own our entire digital presence and every channel that generates leads and you're expected to personally convert a share of the enquiries your own content brings in, not just hand them off.

Key Responsibilities

Content Creation & Video Editing

• Shoot, edit, and publish short-form video reels, customer testimonials, and installation showcases across Instagram, YouTube Shorts, Meta, and LinkedIn.
• Ensure every piece meets a consistent quality bar clean colour correction, clear audio, and tight pacing — and is delivered on time.
• Visit installation sites, coordinating with the Installation & Execution Supervisor, to capture footage.

Lead Generation & Campaign Management

• Set up and optimize localized Meta (Facebook/Instagram) and Google ad campaigns to generate warm solar leads.
• Own Roofglow's full digital presence and every channel that generates leads — website, social, and listings.
• Own Roofglow's SEO end to end — on-page optimization, local search/Google Business Profile, and keyword strategy — so the website and PM Surya Ghar listing rank well for local searches.
• Keep an eye on what fellow solar brands in the area are doing and adapt content/campaigns accordingly.

Digital Sales & Enablement

• Handle initial social media/WhatsApp DM conversations, engage prospective buyers directly, and convert straightforward enquiries yourself where possible; hand off more complex leads into the Telecaller/Solar Consultant pipeline.
• Coordinate daily with the Inside Sales Executive so leads generated by content are followed up promptly.

BTL & Local Activations

• Plan and coordinate localized awareness drives, canopy setups, pamphlets, handbills, and customer events across the coverage area.
• Build and maintain a small network of local vendors (printers, event/canopy suppliers) to support promotional activities.

Performance Tracking

• Track content and campaign performance (reach, engagement, cost-per-lead, conversion) and report on what's working.
• Where available, keep an eye on broader digital metrics too (e.g. website traffic), not just lead-linked ones.

Key Requirements

Education: Bachelor's or Master's degree in Marketing, Visual Communication, New Media, or a related field is preferred; however, a strong portfolio can substitute for the degree requirement.

Experience: Freshers with strong practical skills are welcome; 1–3 years of experience in video editing, social media management, or digital marketing execution is a strong advantage.

Language: Fluency in both written and spoken Tamil and English is mandatory. Knowledge of additional regional languages is a distinct advantage.

Skills & Competencies

Technical

• Video/graphics: Adobe Premiere Pro / CapCut / Canva / Photoshop
• Ad tools: Meta Ads Manager, Google Ads Manager, Google Analytics
• Communication/CRM: Meta Business Suite, WhatsApp Business, Google Workspace
• Strong working knowledge of SEO — on-page optimization, local SEO, and keyword research — this is a required skill, not a nice-to-have
• Familiarity with basic motion graphics is a plus, though not required

Behavioral

• Creative, detail-oriented storyteller with strong visual instincts
• Comfortable engaging prospective customers directly, not just producing content for others to convert
• Self-motivated, deadline-driven, comfortable managing multiple pieces at once

Other Requirements

• Local travel to installation sites for content capture; occasional weekend/evening work around content and activation deadlines

What We Offer

• Trainee pay 15,000/month (2 Months) 20,000/month on conversion to full-time
• 500 per originating project, paid once that project reaches successful installation and commissioning — not at lead conversion or booking stage
• EPF & health insurance after conversion, per company policy; paid leave per company policy
• Company-provided phone for content capture
• Full ownership of Roofglow's brand voice, digital presence, and its lead engine

Perks and benefits

Health insurance, Provident fund