Content Creator

Role & responsibilities

• Monitor industry trends, viral content, and platform updates across Instagram, LinkedIn, YouTube, and other social media channels to generate innovative content ideas.
• Plan and execute end-to-end content creation, including ideation, scripting, shooting, editing, publishing, and performance tracking.
• Create engaging visual and video content such as reels, carousels, static posts, short-form videos, and promotional creatives.
• Write compelling scripts, captions, and storytelling-driven content aligned with brand objectives and audience preferences.
• Collaborate with internal teams to understand business goals and translate them into effective content strategies.
• Analyze content performance metrics, audience behavior, and engagement trends to optimize future content initiatives.
• Maintain content calendars and ensure timely delivery of content across platforms.
• Experiment with different content formats including educational, informative, trending, humorous, podcast snippets, and thought-leadership content.

Preferred candidate profile

• Proficiency in Canva, Adobe Lightroom, VN, CapCut, Premiere Pro, or equivalent content creation and editing tools.
• Strong scriptwriting, storytelling, content research, and creative thinking abilities.
• Good understanding of social media algorithms, content trends, and audience engagement strategies.
• Experience in video shooting, editing, and visual content creation.
• Ability to interpret analytics and derive actionable insights from content performance data.
• Strong communication, organizational, and time-management skills.
• Knowledge of AI-powered content tools and emerging digital content trends will be an added advantage.