Content Creator & Video Lead Fashion Label

Why This Role Exists

Beautiful clothing doesn't sell itself on Instagram — motion does. A flat-lay gets a polite like; a 7-second twirl on the right trending audio reaches 50,000 strangers, half of them mums scrolling for exactly this. That engine is under-built, and it's your job to build it.

You're not someone who shoots a few videos. You're the person who makes the brand move — daily Reels, scroll-stopping hooks, and content that travels beyond our followers to bring new customers in. Do this well, and you become the most important growth lever in the brand.

What You'll Do

• Shoot Reels that travel. Twirls, transitions, outfit reveals, slow-mo flares, GRWM for little ones — planned, shot, and shipped on a daily cadence.
• Edit for the algorithm. Ride trending audio while it's hot, hook viewers in the first 1.5 seconds, cut for saves and shares in CapCut, Premiere Pro, or whatever's fastest.
• Direct kids on set with patience. Getting a genuine smile or a real spin without a stressed-out shoot is a non-negotiable skill.
• Make the product the hero. Lighting, framing, styling, colour — every frame protects the brand's aesthetic.
• Run your own kit end to end. Your camera, your studio setup, consistently high-quality footage — indoors, outdoors, or on the fly.
• Own the content calendar. Plan around festivals, birthdays, weddings, and seasons parents actually shop for. Bring ideas — don't wait for a brief.
• Read the numbers and iterate. Reach, saves, shares, watch-time — double down on what works, kill what doesn't.
• Shoot stills when needed. Product, lifestyle, and behind-the-scenes for Stories.
  
  

Non-Negotiable

• Own camera and lens kit — you show up shoot-ready.
• 2+ years creating short-form video (Reels/Shorts/TikTok) for a brand, agency, or as a creator — fashion, kids, lifestyle, or D2C preferred.
• A portfolio of Reels you personally shot and edited (send links — we'll look at the numbers).
• Hands-on in CapCut and/or Premiere Pro (After Effects, Lightroom a plus).
• Instinctive command of Instagram Reels — trending audio, hooks, formats, what gets shared.
• Comfortable directing children on a shoot, with patience and warmth.
• A genuine eye for composition, light, colour, and styling.
  
  

Strongly Preferred

• Basic product styling / art-direction sense.
• Obsessive familiarity with creators and trends — you know what's blowing up this week.
• Stills photography ability.
• Experience setting up an efficient home/studio shoot space.
  
  

What We Don't Care About

Film-school degrees or polished agency showreels. Show us Reels that performed, and tell us how you'd make ours perform.