Content Creator & Social Media Executive

About the Role

We are looking for a creative and proactive Content Creator & Social Media Executive to join our team in Dehradun. The ideal candidate should be passionate about creating engaging digital content and have hands-on experience managing social media platforms for brands.

You will be responsible for developing content ideas, creating and editing short-form videos, managing social media accounts, and helping build engaging content strategies for multiple client brands.

Key Responsibilities

• Create engaging content for Instagram, Facebook and other relevant social media platforms.
• Develop creative ideas for Reels, short-form videos, carousels, posts and Stories.
• Plan and maintain monthly content calendars for multiple client accounts.
• Write engaging captions, hooks, scripts, CTAs and social media copy.
• Shoot and edit Reels and short-form videos for brands and clients.
• Edit videos using tools such as CapCut, Premiere Pro, Filmora or similar software.
• Create social media creatives and carousels using Canva or similar design tools.
• Manage day-to-day social media activities including posting, scheduling and content publishing.
• Research social media trends, competitors, trending formats, sounds and content opportunities.
• Develop platform-specific content strategies based on audience, brand and business goals.
• Optimize content for social search and discoverability using relevant keywords, captions and content structure.
• Monitor engagement, reach, views, followers and other social media performance metrics.
• Repurpose existing content into Reels, Stories, carousels and other platform-specific formats.
• Work closely with the SEO, marketing and creative teams to execute client campaigns.
• Assist with basic photography and video shoots when required.
• Use AI tools responsibly for content ideation, scripting, research, creative development and content repurposing.
• Stay updated with social media trends, platform updates, creator trends and emerging content formats.
• Prepare basic social media performance reports and suggest improvements.

Required Skills

• 1-3 years of experience in content creation and/or social media management.
• Strong understanding of Instagram, Facebook and short-form video content.
• Hands-on experience creating Reels and other short-form videos.
• Good knowledge of Canva and video editing tools such as CapCut, Premiere Pro, Filmora or similar.
• Strong creative thinking and ability to develop original content ideas.
• Good copywriting, caption writing and storytelling skills.
• Understanding of social media algorithms, engagement and content distribution.
• Knowledge of content calendars and social media planning.
• Basic understanding of social media analytics and performance metrics.
• Good communication and teamwork skills.
• Ability to manage multiple client accounts and meet deadlines.
• Willingness to work from our Dehradun office.

Good to Have

• Experience working with a digital marketing agency.
• Experience handling social media accounts for multiple brands.
• Basic knowledge of Social SEO and platform search optimization.
• Experience with photography, lighting or basic video shooting.
• Knowledge of Adobe Premiere Pro, Photoshop or similar creative tools.
• Experience using AI tools such as ChatGPT, Gemini, Claude or similar tools for content creation.
• Understanding of UGC-style content, influencer content and current short-form video trends.

What We Offer

• Full-time, permanent position.
• Work from our Dehradun office.
• Opportunity to work with multiple brands and industries.
• Hands-on exposure to content strategy, social media and digital marketing.
• Opportunity to work with modern AI-assisted content creation workflows.
• Learning and professional growth opportunities.
• Collaborative and creative work environment.

Job Type: Full Time, Permanent

Location: Dehradun, Uttarakhand

Experience: 13 Years