Content Creator (B2B & B2C Organic Social Media)

Content Creator (B2B & B2C Organic Social Media)

Company: Next Education India Pvt. Ltd.
Department: Marketing
Experience: 2 - 4 Years
Location: Noida
Employment Type: Full-Time
Salary: Up to 6 LPA Fixed CTC

Job Summary

Next Education India Pvt. Ltd. is looking for a creative and versatile Content Creator with strong expertise in short-form video creation, Instagram Reels, YouTube Shorts, and organic social media content.

The candidate will create engaging, product-focused content for our B2B and B2C EdTech solutions, targeting schools, coaching institutions, educators, students, and parents. The role requires strong storytelling, scripting, video shooting, editing, and the ability to simplify product features into compelling content that drives brand awareness, audience engagement, and product understanding.

Key Responsibilities

• Create engaging social media content showcasing product features, benefits, use cases, and value propositions for B2B and B2C audiences.
• Conceptualise, script, shoot, and edit short-form videos, Instagram Reels, YouTube Shorts, product demos, explainers, and educational content.
• Develop platform-specific content for Instagram, Facebook, LinkedIn, and YouTube.
• Create content calendars aligned with marketing campaigns, product priorities, and brand guidelines.
• Translate complex product features and educational concepts into simple, engaging, and audience-friendly stories.
• Research audience needs, industry trends, and emerging social media formats to develop relevant content ideas.
• Collaborate with product, marketing, academic, and sales teams to understand product offerings and customer requirements.
• Repurpose webinars, product demos, existing videos, and marketing assets into engaging short-form content.
• Monitor content performance, including views, reach, watch time, engagement, shares, saves, and audience growth.
• Experiment with hooks, storytelling techniques, video formats, and creative styles to improve organic performance.
• Maintain a repository of content assets and ensure timely delivery of high-quality creatives and videos.
• Support product launches, campaigns, events, webinars, and other marketing initiatives.

Required Skills and Qualifications

• Bachelor's degree in Mass Communication, Journalism, Marketing, Media Studies, or a related field preferred.
• 24 years of hands-on experience in content creation and organic social media marketing.
• Proven experience creating Instagram Reels, YouTube Shorts, product videos, and other short-form video content.
• Strong skills in scripting, storytelling, creative conceptualisation, shooting, and video editing.
• Working knowledge of Adobe Premiere Pro, After Effects, Canva, CapCut, or equivalent tools.
• Ability to communicate product features and benefits through engaging visual storytelling.
• Understanding of organic social media growth, platform-specific content formats, and audience engagement.
• Strong communication skills and the ability to manage multiple projects and deadlines.
• Ability to collaborate with cross-functional teams and maintain content accuracy and brand consistency.

Preferred Qualifications

• Experience in EdTech, SaaS, education, digital learning, or technology-focused content creation.
• Experience creating content for both B2B and B2C audiences.
• Understanding of the Indian school education ecosystem, including schools, coaching institutions, teachers, students, and parents.
• Experience using social media analytics to evaluate and improve content performance.
• A strong portfolio of published reels, product explainers, demonstrations, and organic social media content.

Portfolio Requirement

Candidates must share a portfolio showcasing relevant work, including:

• Published Instagram Reels, YouTube Shorts, and product-focused videos.
• Examples of product or service explainers.
• Individual contributions to ideation, scripting, shooting, and editing.
• Available performance metrics, such as views, reach, watch time, shares, saves, and engagement rates.
• Content created for different audience segments, preferably B2B and B2C.

Viral content is an advantage but not a mandatory requirement. We value consistent content quality, strong storytelling, creative execution, and the ability to communicate product value effectively.

Key Performance Indicators (KPIs)

• Quality, consistency, and timely delivery of content.
• Organic reach, video views, watch time, and audience engagement.
• Effectiveness of product explainers and demonstrations.
• Contribution to brand visibility and audience growth.
• Ability to adapt content for different platforms and B2B/B2C audiences.
• Continuous improvement in content performance through analytics and experimentation.

Compensation

Fixed CTC of up to 6 LPA, depending on relevant experience, skills, and portfolio quality.

About Next Education India Pvt. Ltd.

Join our marketing team to create impactful digital content that showcases education technology solutions and connects with schools, educators, students, and parents.

Interested candidates: Kindly fill the below GoogleForm: https://forms.gle/13Yp4aAzLmVorLzu8