Content & Creative Strategist Digital Marketing Agency | D2C

Job Overview

Kyros Solution Pvt. Ltd. is looking for a creative, strategic, and performance-oriented Content & Creative Strategist to develop high-impact content and campaign ideas for D2C, jewellery, fashion, lifestyle, and e-commerce brands.

This role is ideal for someone who understands brand storytelling, social media trends, Reels, UGC, performance creatives, campaign thinking, and AI-powered content creation.

You will work closely with the Brand, Social Media, Creative/Design, and Performance Marketing teams to turn business objectives into strong creative ideas and content.

Key Responsibilities

• Develop content strategies, campaign themes, and monthly content calendars
• Create Reels concepts, hooks, scripts, UGC ideas, captions, and campaign concepts
• Develop creative ideas for both brand building and performance marketing
• Research customer behaviour, competitors, trends, viral formats, and category insights
• Create shoot concepts, moodboards, storyboards, and creative references
• Develop strong creative angles, messaging, and storytelling concepts
• Collaborate with Designers, Video Editors, Social Media Managers, Brand Managers, and Performance Marketers
• Analyse content and creative performance to understand what is working and why
• Generate new creative concepts based on performance data and audience insights
• Use AI tools for research, ideation, prompting, image generation, and AI video creation
• Stay updated with Instagram, Reels, UGC, creator trends, AI tools, and emerging content formats
• Maintain a consistent brand voice and creative direction across campaigns

Skills & Experience Required

• 1–3 years of relevant experience in Content Strategy, Creative Strategy, Social Media, Advertising, or Digital Marketing
• Previous experience in a Digital Marketing / Creative Agency is preferred
• Experience working with D2C or e-commerce brands
• Experience with jewellery, fashion, beauty, or lifestyle brands will be an advantage
• Strong understanding of Instagram, Reels, UGC, hooks, storytelling, and social-first content
• Ability to think beyond content calendars and develop campaign-level creative ideas
• Basic understanding of performance marketing creatives and conversion-focused content
• Strong research, ideation, communication, and presentation skills
• Comfortable working in a fast-paced agency environment
• Hands-on experience or strong interest in AI-powered content creation
• A strong creative/content portfolio is highly preferred