Content & Copywriting Specialist

Company: Qaadu – Vegan Health & Beauty

Location: Calicut, Kerala

Experience: 6 Months-1 year

Employment Type: Full-time

About Qaadu

Qaadu is a growing Vegan Health & Beauty brand offering natural personal care, wellness and nutritional products. We are looking for a creative and enthusiastic Content & Copywriting Specialist to join our team and help build engaging content for our growing digital presence.

Role Overview

The Content & Copywriting Specialist will be responsible for creating engaging, clear and conversion-focused contentfor Qaadu across social media, website, e-commerce platforms, advertisements and marketing communications.

The ideal candidate should have a strong interest in beauty, wellness, skincare, nutrition and lifestyle, and be able to turn product features into simple, attractive and relatable content.

Key Responsibilities

Content & Copywriting

• Write engaging copy for Instagram, Facebook and other social media platforms.
• Develop captions, hooks, headlines, taglines and promotional copy.
• Write content for Reels, carousels, stories and static creatives.
• Create product descriptions for Amazon, Flipkart, Tata 1mg and other e-commerce platforms.
• Write website content, blogs, landing-page copy and promotional campaigns.
• Develop ad copy for Meta, Google and other digital advertising platforms.
• Convert technical product information and ingredients into simple, consumer-friendly communication.
• Maintain consistent Qaadu brand tone and messaging across all platforms.

Social Media Content

• Research current social-media trends, formats and content ideas.
• Develop creative concepts and scripts for short-form videos/Reels.
• Work closely with designers, video editors, photographers and social-media teams.
• Suggest new content ideas based on current trends and customer interests.
• Support monthly content calendars and campaign planning.

Product & Brand Communication

• Understand Qaadu's skincare, personal care, gummies and wellness products.
• Research ingredients and product benefits to create accurate and compelling content.
• Ensure all content is factually accurate and compliant with applicable advertising/health-claim guidelines.
• Maintain a premium, trustworthy and approachable brand voice.

What We Are Looking For

• 1 year of experience in content writing, copywriting, social media content or a similar role.
• Excellent written English with strong grammar and vocabulary.
• Strong creative writing and storytelling ability.
• Ability to write short, impactful and engaging copy.
• Good understanding of Instagram, Facebook and short-form video content.
• Interest in beauty, skincare, wellness, nutrition and lifestyle brands.
• Ability to research products, ingredients and competitors.
• Basic understanding of digital marketing and performance advertising is an advantage.
• Ability to work independently as well as with a creative/marketing team.
• Good attention to detail and ability to meet deadlines.

Preferred Skills

• Experience working with a D2C, beauty, skincare, wellness or FMCG brand.
• Experience writing Meta ad copy.
• Experience creating Reel scripts and content hooks.
• Basic knowledge of SEO and keyword research.
• Familiarity with Canva or other basic creative tools.
• Malayalam copywriting ability will be an added advantage, particularly for Kerala-focused campaigns.

Key Performance Indicators (KPIs)

• Quality and consistency of content produced.
• Engagement and performance of social-media content.
• Quality of hooks, captions and creative concepts.
• Conversion-focused product and advertising copy.
• Timely delivery of content calendars and campaigns.
• Growth in content engagement and audience interaction.