Content & Copy Manager - Digital Marketing

WERE HIRING |

Content & Copy Manager Digital Marketing

Company: ClearMyMind.com
Base Location: Bhopal, Madhya Pradesh
Employment: Full-Time
Experience: 5+ Years
Gender: Male / Female

ABOUT THE ROLE

ClearMyMind.com is building a technology-enabled platform focused on counselling, mental wellness, personal growth and wellbeing.

We are looking for an experienced and creative Content & Copy Manager – Digital Marketing who understands that selling a service is different from selling a product.

The ideal candidate should know how to convert complex or sensitive counselling needs into simple, relatable, trustworthy and action-oriented content that encourages people to understand their concerns and confidently seek professional support.

This role requires a combination of:

Content Strategy + Copywriting + Digital Marketing + SEO + Consumer Psychology + Social Media Trends + Content Performance

KEY RESPONSIBILITIES

• Develop the complete content strategy for ClearMyMind.com across website, social media, blogs, videos, campaigns, advertisements and digital platforms
• Create persuasive content for counselling and wellness services without making the communication sound overly clinical or sales-oriented
• Develop content that addresses real-life concerns such as career, relationships, family, students, parenting, stress, personal growth, elderly wellbeing and other counselling needs
• Write compelling website copy, landing pages, service descriptions, CTAs, advertisements, blogs, emailers, social media posts and campaign content
• Convert consumer problems/pain points into engaging stories, hooks and content concepts
• Develop content specifically designed to generate enquiries, registrations, appointments and conversions
• Identify emerging content trends, formats, topics, hooks, reels concepts and audience behaviours
• Continuously experiment with new content formats and measure their performance
• Develop content calendars aligned with business objectives, seasons, events and trending conversations
• Work closely with the UI/UX, SEO, performance marketing, counselling and business teams

CONTENT QUALITY & DIGITAL TESTING

The candidate should be comfortable with systematic content evaluation, including:

Originality and plagiarism checks
Grammar, spelling and readability testing
SEO optimisation and keyword usage
Search intent analysis
Headline and CTA optimisation
Content structure and readability
AI-assisted content review and human editing
Fact-checking and source verification
Content authenticity and brand consistency
Mobile/digital readability
Engagement and conversion analysis
A/B testing of headlines, creative, messages and CTAs

Important: AI tools should be used intelligently for research, ideation, optimisation and productivity — but the final content must demonstrate human creativity, accuracy, empathy and originality.

REQUIRED SKILLS

Content & Copywriting

• Excellent English communication and copywriting
  • Strong storytelling ability
  • Persuasive service-selling copy
  • Consumer psychology and behavioural understanding
  • Ability to simplify complex subjects
  • Strong editing and proofreading skills
  • Experience creating content for different customer segments

Digital Marketing

• SEO content strategy
  • Social media content
  • Website and landing-page copy
  • Content marketing
  • Lead-generation campaigns
  • Conversion-focused communication
  • Email/CRM content
  • Digital advertising copy

Tools & Technology

Experience with relevant tools such as:

ChatGPT / Generative AI tools • Grammarly • Copyscape or equivalent plagiarism tools • Google Search Console • Google Analytics / GA4 • Google Trends • Keyword research tools • SEO tools • Canva / Adobe tools • Social media analytics • Content scheduling tools • AI-powered content and research platforms

THE IDEAL CANDIDATE

We are looking for someone who:

Has 5+ years of hands-on content/copywriting experience
Has experience selling services rather than only products
Understands how people make decisions online
Can write both emotionally engaging and commercially effective content
Understands SEO without making content robotic
Knows what makes people stop scrolling, read, engage and take action
Keeps up with rapidly changing digital and social media trends
Is comfortable using AI while maintaining originality and human touch
Can independently plan, create, test and improve content
Has a strong eye for detail and quality
Can work in a fast-moving startup environment

WHAT MAKES THIS ROLE DIFFERENT?

At ClearMyMind.com, you won't simply be writing blogs or social media posts.

You will help build a content engine that connects people with the right counselling and wellbeing services.

JOIN US

Be part of a growing startup where content, technology, AI and human wellbeing come together.

Bhopal | Full-Time | 5+ Years Experience

Apply with:
CV + Portfolio + 3–5 best content/copywriting examples

Mail ID :- [email removed] ,
Contact No :- [phone removed].