Content & Brand Manager (Founding Team)

Roles & Responsibilities

Build an organic growth engine from scratch.

Own the entire journey — from understanding user behaviour and shaping the narrative to building distribution systems that consistently drive trust and customer acquisition.

Drive the initial go-to-market strategy working with the founders and the team.

Build the strategy for how to get initial users and position the platform.

Decide which social media, tools, and platforms to leverage for growth.

Execute growth tactics directly or with the team.

Perform storytelling and identify which users to target and how to target them.

Position the AI assistant platform to drive app sign-ups.

Track and analyze numbers and performance data.

This is a P0 hire based in Bengaluru.

WealthQ is a seed-funded WealthTech startup building an AI autonomous household CFO.

The role is an individual contributor (IC) role initially, focused purely on growth.

The founders have previously scaled products at Stable Money, Kuvera, and Toppr.

Requirements

Ideal Candidate

• Strong hands-on Creative B2C Content Builder Profile, focused on growing organic channels, ideally creative outside work too (writer, artist, stand-up comic, filmmaker, musician, meme-maker, or similar)
  
• Mandatory (Experience 1): Must have 4+ years personally growing organic channels (social handles, newsletters, communities) for a B2C company through content, not paid spend.
  
• Mandatory (Experience 2): Must have created at least one piece or campaign that spread mostly through organic sharing and built real brand awareness, and can explain why it worked.
  
• Mandatory (Skill 1): Must personally create content across formats, including long-form, short-form video scripts, social posts, carousels, and newsletters, with a sharp sense of the hooks and formats that drive organic reach.
  
• Mandatory (Skill 2): Must understand how organic channels work (LinkedIn, Instagram, YouTube, X, newsletters, communities) and be strong with analytics, tracking reach, engagement, and audience growth, and changing course based on the data.
  
• Mandatory (Portfolio): Must share channels they personally built or grew, with numbers (e.g. followers 0 to X, average reach, engagement rate, subscriber growth). Personal creative work is a strong plus (performances, art, writing, a personal handle with a following
  
• Mandatory (Company): Must come from a B2C product company.
  
• Mandatory (Note 1): This is an individual-contributor role — the person builds and executes directly (hands-on), working autonomously without a team to start.
  
• Mandatory (Note 2): Seed-funded WealthTech startup. Candidate must be comfortable in an early-stage, fast-paced environment with shifting priorities.
  
• Mandatory (Compensation Alignment): Candidate must be comfortable with the compensation structure, where the company can provide up to a 10% hike on their current CTC, along with ESOPs.
  

Experience: 4–10 years · Work from office · 5 days a week · Notice period up to 30 days

Benefits

Meaningful ownership/Equity that matches the risk.

Founding team opportunity building an unproven category.

Opportunity to run modules end-to-end (Investments, Tax, Insurance).