Content Analyst

Job Description: Content Analyst – Social Media Command Center

Job Title Content Analyst – Social Media Command Center

Department Social Media Command Center / Digital Monitoring / Communications

Location On-site / Command Center-based Shift-based role, including rotational shifts if required. Job Location: New Delhi (Nearest Metro Station: Central Secretariat) Interview Location: Gurugram Head Office

Role Overview We are looking for a sharp, detail-oriented, and highly responsive

Content Analyst to support a real-time

Social Media Command Center . The role will be responsible for

social listening, live monitoring, sentiment analysis, issue identification, content categorisation, trend tracking, and reporting across digital platforms. The Content Analyst will act as the intelligence layer of the command center by identifying what people are saying, how conversations are moving, what issues need escalation, and what insights can help the response, content, PR, and leadership teams make faster decisions.

Key Responsibilities 1. Social Listening & Conversation Analysis The Content Analyst will actively track conversations across social media and digital platforms to understand public sentiment, emerging themes, complaints, appreciation, misinformation, campaign performance, and topical trends. Responsibilities include:

• Track brand, department, campaign, leadership, competitor, stakeholder, and issue-related mentions.
• Monitor keywords, hashtags, topics, handles, and relevant public conversations.
• Analyse positive, negative, and neutral sentiment across platforms.
• Identify emerging narratives, repeated complaints, viral conversations, and public perception shifts.
• Capture key themes from conversations and convert them into actionable insights.
• Monitor citizen/user feedback and classify it by issue type, geography, urgency, sentiment, and relevance.

2. Real-Time Monitoring The role requires continuous monitoring of digital platforms to ensure that important conversations are not missed and urgent issues are flagged quickly. Responsibilities include:

• Monitor platforms such as X/Twitter, Facebook, Instagram, YouTube, LinkedIn, news portals, blogs, forums, and other relevant digital channels.
• Identify high-risk, high-engagement, negative, sensitive, or escalating conversations.
• Flag urgent issues to the Team Lead / ORM / Response / Client Servicing team as per escalation matrix.
• Track misinformation, fake news, reputational risks, public grievances, and crisis triggers.
• Maintain real-time issue logs with proper classification and timestamps.
• Ensure quick identification of negative or sensitive mentions within the defined TAT.

3. Reporting & Insights The Content Analyst will be responsible for preparing structured reports that help internal and client teams understand the digital environment clearly. Responsibilities include:

• Prepare hourly, daily, weekly, and campaign-specific monitoring reports.
• Create issue summaries, sentiment snapshots, trend reports, and platform-wise performance summaries.
• Highlight top conversations, key influencers, viral posts, major complaints, and public mood.
• Provide actionable insights instead of only raw data.
• Maintain reporting formats, dashboards, trackers, and escalation sheets.
• Support the preparation of media intelligence reports, social listening reports, and leadership briefs.
• Analyse data from listening tools and convert it into simple, decision-ready observations.

4. Content & Issue Classification The analyst should be able to classify conversations accurately so that the command center can prioritise issues effectively. Responsibilities include:

• Categorise mentions into themes such as complaints, appreciation, queries, misinformation, crisis, campaign engagement, media coverage, and public sentiment.
• Tag mentions by urgency, platform, geography, stakeholder type, and issue category.
• Identify repeat issues and prepare issue clusters for deeper analysis.
• Support ORM and response teams with context around user complaints or public reactions.
• Maintain clean, structured data for future reporting and analysis.

5. Crisis & Escalation Support The Content Analyst will play a key role during high-pressure situations where real-time information is critical. Responsibilities include:

• Identify crisis signals early through spike detection, negative sentiment, unusual engagement, or coordinated activity.
• Escalate sensitive mentions immediately to the relevant team.
• Track how an issue is evolving across platforms.
• Prepare quick situation summaries during crisis events.
• Support senior teams with real-time updates and narrative tracking.
• Maintain escalation logs with time of detection, action taken, and current status.

Required Skills

• Strong understanding of social media platforms and digital conversations.
• Excellent reading, comprehension, and summarisation skills.
• Ability to identify sentiment, tone, context, sarcasm, misinformation, and risk signals.
• Strong analytical thinking and attention to detail.
• Ability to work in real-time and under pressure.
• Good command over English and Hindi; regional language understanding is an added advantage.
• Strong reporting and presentation skills.
• Ability to convert social data into meaningful insights.
• Familiarity with social listening, ORM, and media monitoring tools.

Preferred Tool Knowledge Experience or familiarity with any of the following tools will be preferred:

• Meltwater
• Talkwalker
• Sprinklr
• Brandwatch
• QuickMetrix
• Locobuzz
• Hootsuite
• TweetDeck / X Pro
• Meta Business Suite
• Google Sheets / Excel
• PowerPoint / Google Slides
• Dashboarding or reporting tools

Key Deliverables The Content Analyst will be expected to deliver:

• Real-time monitoring updates
• Hourly / daily social media reports
• Sentiment analysis reports
• Issue escalation logs
• Trend and hashtag tracking reports
• Crisis monitoring summaries
• Campaign performance insights
• Public conversation analysis
• Platform-wise mention summaries
• Actionable insights for internal and client teams

Qualification & Experience Minimum Qualification Graduate in Mass Communication, Journalism, English, Political Science, Public Policy, Marketing, Data Analytics, or a related field.

Experience 5 - 7 years of experience in social media monitoring, content analysis, digital media, reporting, research, or command center operations.

Key Performance Indicators

• Accuracy of monitoring and classification
• Speed of identifying negative or sensitive mentions
• Quality of reports and insights
• Timeliness of hourly/daily reporting
• Effectiveness of issue escalation
• Ability to detect trends and risks early
• Quality of sentiment and narrative analysis
• Coordination with ORM, content, and response teams
• Data discipline in maintaining trackers and logs

Ideal Candidate Profile The ideal candidate is someone who can sit inside a live command center environment, monitor conversations continuously, identify what matters, separate noise from risk, and convert digital chatter into clear reports and actionable intelligence. They should be alert, analytical, fast, calm under pressure, and capable of supporting a high-performance social media command center where

listening, monitoring, reporting, and escalation are mission-critical. Interested Candidate can share the cv on sonal.garg@talentcorner.in or can what's up me on 9726002887 #WeAreHiring #ContentAnalyst #SocialMediaAnalyst #SocialListening #DigitalMonitoring #SentimentAnalysis #SocialMediaCommandCenter #ORM #MediaMonitoring #DigitalInsights #TrendAnalysis #CrisisManagement #BrandMonitoring #SocialMediaJobs #AnalyticsJobs #DigitalMarketing #ReputationManagement #ContentIntelligence #CareerOpportunity #HiringNow