HYDERABAD · FULLTIME
Consumer & Shop Insights Assoc Manager
PepsiCo
Hyderabad · onsite · Posted 1d ago
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Undisclosed5–10 yrsfulltimeHyderabad
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Section · 01
About this role
Overview
Responsibilities
Qualifications
- Act as the day-to-day point of contact for active projects, overseeing end-to-end coordination between stakeholders (Sector owners, Strategic Global Insights, GBS teams) and external agencies where required. Responsibilities include brief alignment, proposal coordination, execution, and delivery of results.
- Serve as the subject-matter expert on how different 360AO tools are integrated to answer business questions in a compelling and engaging way. This includes creating story-led PowerPoint decks and presenting insights to local and global PepsiCo business teams.
- Core Expertise Tools Change Compass framework (PepsiCo trends framework): Leverage self-serve tools to deliver insights based on stakeholder requests and connect relevant data sources across 360AO
Responsibilities
Project Delivery
- Brief Proposal Alignment: Clearly define the business issue, secure internal sign-offs, and design the research path (tools, analysis approach, timelines, and agency scope where applicable)
- Execution: Ensure strong connectivity with analysis teams and/or agencies to deliver high-quality, in-depth outputs
- Delivery Storytelling: Synthesize BIG data (what is happening) and THICK data (human motivations and drivers) into compelling narratives
- Own the creation of complete analyses and one-page summaries for all projects conducted
People Responsibilities
- Manage the GBS 360AO team (currently 1 analyst) responsible for delivering ad-hoc queries from Sectors throughout the year
- Build and elevate 360AO capability within the team through coaching, training, and sharing best practices
Supporting AO / Strategic Insights Global agenda
Define ways of working within GBS/ Strategic Growth Insights / sectors to deliver high quality and inspiring outputs
Qualifications
- Experience in working onTrends and Foresight projectE.g.Pre and Post COVID impact, consumer trend changes, etc.
- Experience inBig Data / Social listening toolsis preferred.
- Experience in projects involving flavor innovation, trending ingredients, health benefits, consumerbehavior.
- Demonstrated skills with written communication especially in PowerPoint andemail
- Strong verbaland writtencommunicationEnglishand Arabic
- Ability torun consumer research analysesalone byleveragingvarious available datasources
- Ability tolearn quickly new tools and start working in thedifferent waysenabled by these tools (leveragethe self-serve platforms)
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Section · 02
Skills
StorytellingConsumer Researcharabicsocial listeningResearchProject DeliveryBig Data
Section · Company
About PepsiCo
PepsiCo
Food Processing
15.0k+
employees
1965
61 years old
Gurgaon / Gurugram, Haryana
India
About
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo.
Industries
Food ProcessingFMCGManufacturingRetailBeverage
Employee ratings
3,174 reviews
4.0/ 5
Culture
4.0
Career growth
3.3
Work-life
4.0
Employees rate it well for
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