Consumer Research Strategy Role

Consumer and Category Research:

- Research consumer categories, emerging trends and changing behaviours.

- Understand consumer needs, purchase drivers, pain points and unmet needs.

- Analyse market size, growth drivers, competitive intensity, distribution and profit pools.

- Study global business models and assess their relevance to the Indian market.

- Identify white spaces and opportunities before they become obvious.

Business and Investment Analysis:

- Evaluate businesses across proposition, positioning, business model, unit economics, distribution and competitive advantage.

- Analyse startups, challenger brands, established companies and emerging business models.

- Distinguish attractive trends from scalable and defensible business opportunities.

- Prepare clear research reports, business theses, investment notes and strategic recommendations.

Venture Building:

- Develop 01 consumer business thesis in identified spaces.

- Define the target consumer, unmet need, proposition, positioning and business model.

- Shape the brand concept, including brand name, messaging and identity direction.

- Identify the initial product portfolio, specifications, pricing and launch roadmap.

- Evaluate sourcing, manufacturing, unit economics, distribution and go-to-market options.

- Support early-stage execution as ideas move from thesis to launch.

What We Are Looking For:

- You naturally go deep into unfamiliar categories and quickly understand how consumers, products, distribution and economics fit together.

- You can take a broad question - such as Is this category worth entering? and independently build a structured, evidence-backed point of view.

- You are comfortable speaking to consumers, analysing reviews, studying competitors and validating assumptions through multiple sources.

- You can distinguish an interesting trend from a genuine business opportunity and move from research to proposition, positioning, product and go-to-market.

- You form independent opinions, communicate clearly and maintain high standards for accuracy.

- You are highly self-driven, comfortable with ambiguity and excited to build from zero across research, strategy and early execution.

Preferred Background:

- 2-4 years of experience in management consulting, a founders office, consumer strategy, venture building, investment roles or other research-intensive business roles.

- Prior exposure to consumer sectors such as FMCG, D2C, beauty, health and wellness, retail, e-commerce or consumer technology.

- Demonstrated ability to independently research a category, understand consumers, evaluate business models and develop a clear point of view.

- Experience translating research into a business thesis, product proposition, brand strategy, go-to-market plan or strategic recommendation.

- Strong academic track record from a leading institution is helpful.