Consumer Marketing Head

Key Result Areas

KRA1 Business Planning :

•Basis Zonal business objectives develop a Marketing plan for the end consumer
•Develop local marketing programs to solve for problems specific to the zone: evaluate new channels for communication to effectively and efficiently communicate to the consumer on our proposition
•Develop and propose marketing budget for the zone basis competition benchmarking and growth requirements from consumer perspective; monitor adherence to the approved plan and budget
•Scan the business environment on a continuous basis to identify, analyze and capture market trends and share the same with Zonal BB head
•Maintaining uniform Brand Codes as stipulated by the Central BB & BD team

KRA2 Marketing Operations :

•Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region
•Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines
•Identify local partners / affiliates and methods for lead generation
•Identify events or forums with opportunities for participation and evaluate participation basis ROI and Brand needs
•Build and effectively manage relationships with agency partners
•Sharing and taking learning from across zones for best practices

KRA3 Operational Excellence :

• Ensure maintenance and updation of detailed documentation and MIS reports on all branding related activities
•Ensure timely preparation of all MIS reports, analyses ; reviews them and highlights variances, if any to relevant authorities