Consumer Intern

Role Summary:

As a Consumer & Growth Intern, youre here to build, execute, and make an impact.

ZUMI is a new-age FMCG brand - and brands like ours arent built in boardrooms. They’re

built on the ground. In sampling lines. In real conversations. In moments where someone

tastes the product and decides whether it’s worth buying.

You’ll be on the frontlines of growth: seeing what it takes to turn curiosity into trial - and trial

into repeat purchase.

Key Responsibilities

• Brand Activations & Sampling: Plan and execute pop-ups, product tastings, mini

activations, and experience stations. Represent ZUMI confidently and convert trials

into measurable results.

• Consumer Engagement & Insights: Talk to customers, gather structured feedback,

identify buying triggers, and share insights that drive decisions.

• Channel Development & Partnerships: Unlock new micro-channels, scout

communities, collaborate with fitness/wellness events, and pitch small-scale

influencer tie-ups. Curate a list and reach out to local and micro-influencers for brand

collaborations (both online and offline).

• Content & Brand Communication: Capture photos, videos, and testimonials during

activations. Support both online and offline marketing materials.

• Sales & Revenue: Drive direct-to-consumer sales during activations. Track

conversions, report results, and own outcomes.

• Brand Building: Actively contribute to the building blocks of a home-grown brand.

You’ll test, tweak, execute, repeat - and be accountable for what you deliver.

What You’ll Gain

• Hands-on experience in marketing, sales, and brand building
• Exposure to FMCG growth strategies and real consumer behaviour
• Ownership of campaigns, activations, and channel expansion
• Direct mentorship from founders and the core team
• A real understanding of what it takes to scale a brand from scratch

Who We’re Looking For

We want builders, doers, and closers - hustlers who:

• Are confident starting conversations and driving conversions
• Take ownership of results, not just activities
• Are energetic, proactive, and accountable
• Are excited about marketing, sales, and building brands
• Can work on-ground and travel independently

Bonus if you:

• Have prior event, sales, or activation experience
• Can create content (photos, reels, posts)
• Know basic reporting or Excel