Consumer Insights Specialist

About the Role

We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.

Key Responsibilities

• Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
• Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
• Draft structured, insight-rich narratives aligned to business goals and audience priorities.
• Validate tagging, queries, and data outputs completed by junior team members.
• Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
• Engage in strategic discussions to optimize the value of insights across brand teams.
• Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
• Support ad hoc research or POC requests with relevant consumer/contextual analysis.

What We're Looking For

• 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
• Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
• Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
• Proven track record in storytelling using PowerPoint and Excel-based dashboards.
• Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
• Excellent written and verbal communication skills, especially in a business reporting context.
• Highly detail-oriented, self-driven, and organized under tight timelines.

Good to Have

• Boolean query writing experience.
• Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
• Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.

Why Join Us

• Work on high-impact insight reports that inform marketing and content strategy for top global brands.
• Collaborate with a dynamic team that blends creativity and analytics.
• Gain exposure to a wide range of categories and digital KPIs.
• Be part of a transparent, growth-focused environment where your voice matters.