Consumer Insights Manager

Description BRAND BUILDING (Marketing Plan):

• Builds the 360⁃marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams.
• Profiles consumers, adapting global guidelines to local reality.
• Defines the Consumer Journey according to the profiled targets.
• Defines the advertising and distribution mix.
• Adapts the marketing plan accordingto sales performance, trends, competitors and social media metrics.

PRODUCT MANAGEMENT (Product Portfolio Management)

• Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).
• Manage and maintain discontinued products and returns with the objective of reducing returns.
• Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy.
• Forecasts GWP, testers and samples.
• Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies.
• Analyzes sales performance of key categories.
• Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert.
• Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets.
• Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management.
• Creates Account and Purchase⁃Order ledger and follow⁃up.
• Supply management and responsible for giving information to relevant stakeholders.
• Manages returns and assortments.

MARKETING STRATEGY (Strategy Insights & Solutions)

• Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness.
• Defines and presents regional marketing plans, ensuring their effective implementation.
• Shares ideas and challenges in cross brand meetings Campaigns support.
• Builds local product offerings if relevant in collaboration with Trade Marketing.
• Supports Consumer Marketing in building local launch plans.
• Responsible for campaigns (Event Management, timing of campaigns and tracking).
• Contributes to Visual Merchandising decision⁃making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams.

Budgeting

• Manages Marketing budget, reviewing P&L on a monthly basis.
• Defines A&P budget and optimizes it.

CUSTOMERS & CR Customers

• Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys).
• Gathers feedback from customers with the Consumer Communication Executive Customer Relationship.
• Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities.
• Engages in CR activities across various touch points.

Qualifications

• Degree in Marketing or equivalent
• • 5 years Marketing experience in a retail/cosmetics/luxury goods or FMCG arena
• Fluent English + Local Language
• Strong strategic accountability in marketing
• Good communication skills including understanding how to clearly communicate messages to consumer and key stakeholders
• Excellent analytical and decision making skills
• Personality: willingness to lead, test, learn and challenge the status quo.
• Proactivity
• Strong digital understanding, with interest in trends and new technology
• Ability to lead a cross⁃functional team and interface with international markets
• High "luxury touch"