Consumer Insights Associate Analyst - FH Analyst

As the Functional Hydration team takes care of both BI as well as CI across four categories, namely Sports Drink, Protein Shakes, Enhanced Water, and Beverage Enhancers, this role is very critical.

This resource will be responsible for execution of different types of projects including Zappi/ADA creative testing research projects, Better Brand Equity deliverables, and other ongoing ad hoc studies.

This resource will also be utilized for ADA innovation projects undertaken by the team.

Additionally, the resource will be expected to contribute substantially to qualitative projects undertaken by the FH team.

The resource is also expected to deliver the Consumption Tracker slides for the FH portfolio.

This role will be based in Hyderabad and the candidate is expected to have extensive previous experience in quantitative consumer research project management. Additionally, qualitative consumer research is preferred.

Responsibilities:

• Execute against team charter (SLA) for Reporting & Analytics for PBNA.
• Be an indispensable Consumer Insights business partner to the Gatorade Business Unit in terms of knowledge of categories and brands supported, understand the key US consumer trends, and master fundamentals of ad testing, concept testing, pack testing, and brand health.
• Prior experience of working on brand health tracks and creative and innovation testing.
• Create a holistic brand performance view by analyzing work from Consumer Insights.
• Work on ad hoc as well as recurring projects for Consumer Insights (CI).
• Drive insights for Gatorade Functional Hydration categories.
• Execute market, category, and brand level reporting for customer KPI performance utilizing dashboards, templated decks, and reporting tools.
• Deliver high quality, error-free deliverables.
• Explain business performance, drivers, and optimization opportunities.
• Provide responses to ad hoc follow-ups when additional questions are required with tables, charts, stories, and relevant data.
• Experience in qualitative research is preferred.
• Within CPG, knowledge of beverage categories is preferred.
• Support Reporting Lead, Senior Managers, and Managers delivering against information needs articulated by business partners, addressing business questions and process requirements.
• Deliver against needs of stakeholders, requestors, and end service users.
• Brainstorm around the white spaces available within business and build a roadmap to unlock these areas for business growth.
• Brainstorm on how to automate recurring work for the business unit.
• Incorporate and consistently maintain ongoing automated tasks with high quality.
• Support processes for output adherence and delivery to agreed scope in line with agreed timelines, aligned templates, and content management.
• Be responsible for managing multiple priorities, deadlines, and deliverables.
• Monitor and act upon regular feedback inputs from end-users and business partners for deliverables.
• Flag any business risks related to delivering the operational output, including facilities, IT resources, and recruitment efforts.
• Support SSC strategy delivery.
• Support simplification, standardization, and digitalization efforts in cooperation with global and sector stakeholders.

Qualifications:

• 5-6 years of experience at an F&B company, making an impact in a market research, insights, analytics, marketing, competitive intelligence, or similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies.
• A junior to mid-level insight or analytics professional with experience in a leading consumer goods company.
• Education: Masters/Graduate in Economics, Mathematics, Marketing, or Management.
• Language: Fluent spoken and written English.
• Proven analytics, shopper research, and consumer insights experience in combination with strong analytical skills.
• High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen, GlobalData, Kantar, etc.
• Has a track record of identifying and championing new processes for improving fact-based decision making.
• Can synthesize multiple, disparate data sources into compelling growth strategies.
• Formulates a strong point of view, can articulate future scenarios, and is an exceptional storyteller.
• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually.
• Proficient with PowerPoint and Excel, including ability to write complex formulas.
• Operational experience from the business servicing sector and/or consulting experience would be a plus.

Organizational Savvy:

Able to influence and work through others to effectively navigate the organization while ensuring that necessary stakeholders are informed and educated.

Global savvy to work across cultures and time zones.

Project Management:

Highly analytical, motivated, decisive, with excellent project management skills.

Proven experience of planning and conducting research projects and achieving goals and objectives.

Execution:

Demonstrated ability to manage projects and overcome challenges.

Ability to influence local insights partners in their ways of working.

Self-starter and strategic thinker, capable of taking broad questions and open briefs and turning them into a roadmap, outputs, and business impact.

Ability to run consumer research analyses independently by leveraging various available data sources.

Ability to quickly learn new tools and start working in different ways enabled by these tools, including self-serve platforms.

Managerial experience is not needed but is a plus.