Consultant - Digital Marketing - Commerce AI

Job Title: Commerce AI - Consultant

Management Consultant

Location: Gurugram, Mumbai, Pune, Bengaluru, Hyderabad, Chennai

MBA Mandatory

Experience:-5-9 Years

Must Have Skills: Digital Transformation, Commerce Content Strategy, Search Engine Optimization (SEO), Digital Analytics

Good to Have Skills: GEO, AEO, AI Search Visibility Tools

Job Summary

In this role, you will support digital commerce transformation initiatives for clients across industries helping them grow, engage, and remain discoverable across an increasingly AI-driven digital landscape. You will bring a strong foundation in SEO and digital performance, and apply that expertise to help clients navigate the emerging disciplines of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) where AI platforms like ChatGPT and Perplexity are becoming the new front door for consumer discovery. Working as part of a multidisciplinary GN SONG consulting team, you will translate complex digital trends into practical, measurable actions that drive visibility, relevance, and commercial growth for clients.

Areas of Work

Digital and Agentic Commerce (Search & Generative Engine Optimization)

Roles & Responsibilities

As part of these, you will support and contribute to the following:

- Digital commerce transformation support: Contribute to initiatives that improve how brands sell, engage, and grow across D2C, marketplace, and omnichannel environments bringing both a commerce and search perspective to client engagements.

- Commerce and discoverability assessment: Assist in evaluating client digital commerce capabilities, identifying gaps in channel strategy, content quality, and platform structure that impact performance across traditional and AI-driven discovery environments.

- GEO & AEO strategy and roadmap development: Bridge proven SEO fundamentals with emerging GEO and AEO principles helping clients adapt content, data, and platforms to remain visible and cited in AI-generated search experiences.

- AI discoverability optimization: Identify and implement improvements to how client content is surfaced and cited across AI platforms spanning content structure, depth, technical SEO foundations, and brand and entity alignment.

- Performance tracking and insight generation: Manage and report on digital performance metrics including share of voice in generative results, brand citation trends, and query visibility translating data into actionable, commercially relevant insights.

- Cross-functional collaboration: Work alongside SEO, content, PR, analytics, and technology teams to embed search and commerce optimization into broader digital transformation programmes.

- Emerging capability building: Stay current on GEO, AEO, and agentic commerce trends contributing learnings to internal knowledge sharing and evolving team best practices.

Professional & Technical Skills

- Hands-on experience in SEO, digital marketing, content strategy, or digital commerce with a demonstrated interest in GEO, AEO, and AI-driven search.

- Understanding of how digital commerce platforms operate including product content, channel management, and performance levers across D2C and marketplace environments.

- Ability to bridge business problems and digital solutions translating complex AI search trends into clear, actionable recommendations for client stakeholders.

- Familiarity with enterprise SEO and digital analytics tools such as SEMrush, Deepcrawl, or similar; exposure to GEO/AEO tracking tools (e.g., Profound, PromptWatch) is a plus.

- Experience developing client-facing reports, dashboards, and presentations with clear, audience-appropriate storytelling.

- Strong communication skills with the ability to work effectively across marketing, technology, and strategy teams in a consulting environment.

Additional Information

- MBA/PGDM from Tier 1 or Tier 2 institution preferred; Master's degree in Business, Marketing, Computer Science, or a related field.

- Minimum 57 years of total experience in SEO, digital marketing, content strategy, or digital commerce roles.

- Exposure to or working knowledge of GEO, AEO, or agentic search is preferred deep expertise is not required; intellectual curiosity and willingness to build this capability is equally valued.

- Prior experience in a consulting or client-facing advisory role is an advantage.

- This role requires alignment to the US market; English proficiency is essential.

Keywords - "AI" and ("E-Commerce" or "consumer goods" or "D2C" or "social commerce" or "commerce storefront")