Consultant - Digital Analytics (Pharma)

About Us:

Chryselys is a Pharma Analytics & Business consulting company that delivers data-driven insights leveraging AI-powered, cloud-native platforms to achieve high-impact transformations.

We specialize in digital technologies and advanced data science techniques that provide strategic and operational insights.

Role Overview:

• Analyze and derive actionable insights from digital marketing channels, leveraging tools like Google/Adobe Analytics, social platforms, and email campaigns.

• Provide recommendations and insights to optimize email campaign design and target audience engagement.

• Offer strategic insights on leveraging analytics in campaign strategies.

• Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency.

• Partner with Business Partners to define key metrics and outcomes aligned with business objectives.

• Analyze target list by combining separate data sets where needed, and provide segment options for targeting based on guidance

• Support processes around data (aligning with XO templates and across FMT and Digital, date requests from Oasis eg for engagement)

• Support measurement planning and best practices - defining and aligning benchmarks

• Data analysis and reporting - exceptional skills in analyzing/pivoting data to create integrated charts/visuals

• Perform statistical analysis of digital metrics

Key Responsibilities

● Own and manage Adobe Analytics reporting for the website channel

● Build and maintain dashboards and scorecards for website performance

● Track and analyze core website KPIs (traffic, engagement, conversion, funnels)

● Translate business goals into clear metrics and insights

● Provide actionable recommendations to improve website performance

● Partner with marketing, product, UX, and technology teams

● Ensure data accuracy, consistency, and reporting standards

Required Skills & Experience

● Strong hands-on experience with Adobe Analytics (Workspace, segments, calculated

metrics)

● Proven experience analyzing website channel performance

● Solid understanding of digital and website KPIs and performance metrics

● Experience creating stakeholder-ready dashboards and reports

● Strong analytical and communication skills

Preferred

● Understanding of tagging concepts, data layers, and digital measurement frameworks

● Familiarity with CRO, A/B testing, and digital optimization concepts

● Experience with additional BI tools (e.g., Tableau, Power BI)