Community Outreach - Marketing Professional

The Community Outreach Officer will be responsible for planning and executing outreach initiatives to enhance the hospital s visibility, strengthen community relationships, and drive patient footfall through awareness programs, camps, and strategic partnerships. The role focuses on engaging communities, corporates, and referral networks to promote healthcare services. Key Responsibilities 1. Community Engagement Outreach

• Plan and execute health camps, awareness programs, and screening drives in RWAs, schools, corporates, and communities
• Build and maintain relationships with local communities, NGOs, and institutions
• Identify new opportunities for outreach activities to increase visibility 2. Corporate Outreach (COP Activities)
  • Develop and manage relationships with corporate organizations and HR teams
  • Organize corporate health talks, wellness sessions, and screening camps
  • Explore tie-ups for annual health check-ups and employee wellness programs 3. Referral Network Development
    • Coordinate with local clinics, nursing homes, and general practitioners
    • Strengthen referral channels by regular engagement and follow-ups
    • Support doctors in building professional networks 4. Campaign Execution
      • Execute department-specific promotional campaigns (e.g., Oculoplasty, Oncology, Cardiology)
      • Coordinate with the digital/marketing team for integrated campaigns (online + offline)
      • Ensure branding and communication consistency across all outreach activities 5. Event Coordination
        • Plan and manage on-ground events, patient engagement activities, and hospital initiatives
        • Ensure smooth execution including logistics, vendor coordination, and reporting 6. Data Management Reporting
          • Maintain database of:
            • Leads generated
            • Camp attendees
            • Corporate contacts
            • Track conversion from outreach activities
            • Submit regular reports on ROI and effectiveness of campaigns 7. Internal Coordination
              • Work closely with:
                • Clinical departments
                • Marketing team
                • Front office / operations
                • Ensure alignment for smooth execution of outreach programs Key Skills Competencies
                  • Strong communication and interpersonal skills
                  • Excellent networking and relationship-building ability
                  • Good organizational and event management skills
                  • Basic understanding of healthcare services
                  • Ability to work independently and in field roles Qualifications Experience
                    • Graduate/Postgraduate in Marketing, Healthcare Management, or related field
                    • 2-5 years of experience in hospital outreach / field marketing / community engagement
                    • Experience in healthcare industry preferred Key Performance Indicators (KPIs)
                      • Number of camps and outreach activities conducted
                      • Leads generated and converted
                      • Growth in corporate tie-ups
                      • Increase in patient footfall from outreach channels
                      • Strength of referral network Additional Requirements
                        • Willingness to travel locally for outreach activities
                        • Flexible working hours (including weekends/events) ","