Community & Culture Manager

About Broadway

Broadway is a first-of-its-kind experiential retail destination that seamlessly blends commerce with culture. Designed as a physical ecosystem for digital-first D2C brands, we bring over 200 trendsetting labels across fashion, streetwear, beauty, and wellness directly to consumers. With presence in key metro cities like Delhi, Hyderabad, Pune, and Mumbai, Broadway is more than a marketplace—it is an immersive playground featuring live events, creator studios, and community workshops that reshape the modern shopping experience

Role Summary

Lead community-building, on-ground activations and event programming for Broadway at Ambience Mall. Create an inclusive venue culture, coordinate all onsite experiences, and run offline/store marketing and local partnerships. Role focus is on engagement, programming quality and community growth.

Key Responsibilities

• Community & Culture
• Build and nurture a local arts & audience community through regular programming, membership meetups, artist residencies, and neighbourhood engagement.
• Act as the public face of Broadway in Delhi: liaise with artists, colleges, cultural groups, neighbourhood associations and local influencers.
• Develop venue culture guidelines and guest experience standards to ensure welcoming, inclusive programming.
• Event Programming & Management
• Curate, plan and run recurring and one-off events (theatre, music, comedy, workshops, open-mic, themed nights).
• Full ownership of event execution: concept, production planning, vendor/talent coordination, run-of-show, safety and compliance.
• Coordinate with FOH, backstage, technical and F&B teams for seamless delivery.
• Offline & Store Marketing (Non-sales)
• Drive local awareness and walk-ins via mall activations, flyers, posters, window displays, college outreach, local media partnerships and community outreach.
• Design in-venue experiences, themed décor, signage and merchandising to create memorable visits and community hangouts.
• Plan grassroots promotional calendars for weekends, special programming and seasonal festivals.
• Partnerships & Outreach
• Open to build relationships with local cultural organisations, schools, colleges, artist collectives, NGOs and community groups for co-created programming.
• Able to arrange collaborations, barter partnerships or co-produced events to deepen local ties and enrich programming.
• Operations & Admin
• Maintain event calendars, artist contracts, permits, risk assessments and vendor contacts.
• Manage event budgets, petty cash and supplier coordination to ensure smooth operations.
• Collect and act on guest feedback; document learnings and maintain handover notes for recurring formats.
  
  

Required Qualifications & Experience

• 2–5 years experience in community management, cultural programming, event management or offline/experiential marketing — preferably with live-entertainment, F&B, theatre or cultural spaces.
• Proven experience running offline activations and live events end-to-end.
• Deep familiarity with Delhi's local arts, college and cultural ecosystem. Pune-local candidates only.
  
  

Skills & Attributes

• Strong community-building and relationship skills; comfortable engaging artists and diverse audiences.
• Excellent event planning and production coordination skills; detail-oriented and calm under pressure.
• Creative, practical, and hands-on — able to execute guerrilla and grassroots initiatives.
• Good organisational and basic budgeting skills.
• Flexible schedule; available evenings and weekends frequently.
• Comfortable with Google Workspace and common ticketing/event management tools.
  
  

Desirable

• Existing Delhi network of performers, cultural organisations and college contacts.
• Experience with membership models, community CRM or volunteer coordination.
• Basic AV/production and stage management knowledge.
  
  

KPIs

• Number and quality of community-led events and programs launched
• Regular attendance/participation in community activities (growth and retention)
• Artist/partner satisfaction and repeat collaborations
• Local awareness metrics (store-based activations, college outreach reach)
• Guest feedback and program quality ratings