Communications Specialist

Who we are:

At UST, we help the world s best organizations grow and succeed through transformation. Bringing together the right talent, tools, and ideas, we work with our client to co-create lasting change. Together, with over 30,000 employees in 30+ countries, we build for boundless impact-touching billions of lives in the process. Visit us at .

Job Description

The individual is responsible for managing the organization s external communications strategy which includes, public relations, social media, brand awareness, and presence at external events.

Responsibilities (Public Relations)

The responsibilities include working with internal stakeholders on messaging and with the PR agency to work on media opportunities, writing or editing press releases prior to publication, and helping the organization organize events such as conferences that involve their industry and the local community.

Coordinating all public relations activities

Develop a media relations plan including strategy, goals, budget, and tactics

Develop a media relations strategy, seeking high-level placements in print, broadcast, and online media

Leverage existing media relationships and cultivate new contacts within business and industry media

Manage media inquiries and interview requests

Create content for press releases, byline articles, and keynote presentations

Monitor, analyze, and communicate PR results on a quarterly basis

Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.

Build relationships with thought leaders to grow industry awareness

Maintain a keen understanding of industry trends affecting the company and make appropriate recommendations regarding communication strategy surrounding them

Respond to requests for information releases or press conferences from the media or designate a spokesperson or source of information.

Requirements Skills

Ability to pitch to media.

Ability to work on big strategic plans as well as day-to-day tasks.

Ability to run PR campaigns that deliver measurable results and meet objectives.

Deadline-oriented, inquisitive, with great follow-up and reporting skills.

Creativity in securing coverage and buzz with traditional outlets.

Proven working experience in public relations required

Proven track record designing and executing successful public relations campaigns at both a local and national level

Strong relationships with both local and national business and industry media outlets

Responsibilities (Social Media)

The individual should be responsible for managing and monitoring the organization s social media presence and helping in building its brand with consistent efforts to increase brand awareness and drive engagement. Some of their primary duties and responsibilities include:

• Developing and executing content calendars
• Creating and nurturing social media communities
• Staying updated about the latest social media trends
• Tracking useful social media metrics
• Creating effective social media marketing campaigns

Requirements and skills

• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Extensive knowledge of social media platforms and best practices
• Robust organizational and multi-tasking skills
• Ability to craft engaging content
• Nuanced understanding of the latest social media trends
• Ability to create effective social media marketing strategies and campaigns
• Understanding of social media and solid experience working with bloggers.

Overall Experience and Skills:

• 10 to 12 years of work experience in large size corporates
• Bachelor s degree in journalism, PR, corporate communication, marketing, or related field.
• Excellent written and verbal communication skills.
• Ability to think both creatively and strategically.
• Project and budget management skills.
• Responds well under pressure with strict time limits.
• Quick and enthusiastic learner.

What we believe:

We re proud to embrace the same values that have shaped UST since the beginning. Since day one, we ve been building enduring relationships and a culture of integrity. And today, its those same values that are inspiring us to encourage innovation from everyone, to champion diversity and inclusion and to place people at the centre of everything we do.

Humility:

We will listen, learn, be empathetic and help selflessly in our interactions with everyone.

Humanity:

Through business, we will better the lives of those less fortunate than ourselves.

Integrity:

We honour our commitments and act with responsibility in all our relationships.

Equal Employment Opportunity Statement

UST is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation.

All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

UST reserves the right to periodically redefine your roles and responsibilities based on the requirements of the organization and/or your performance.

- To support and promote the values of UST.

- Comply with all Company policies and procedures