Communication Lead

About Us

Agrim is India's largest Agri-input e-commerce platform, empowering lakhs of retailers across the country with

better access, pricing, and service. We're backed by marquee investors and are growing fast.

With 800+ employees and ambitious plans to grow 2x in the next two quarters, we are transforming how Agriretailers buy and grow their business. Our culture is rooted in five values: Delivery Excellence, Ownership,

Frugality, Simplicity, and Transparency.

You can read more about us here - click here

Role Overview

We're hiring a Communication Lead to own how Agrim sounds and communicates — everywhere. This role sits

across functions: marketing campaigns, product and app messaging, internal and leadership communication,

partner/vendor-facing content, and external communication such as PR and social. You'll set a single, consistent

voice for the company and be the person every team comes to when something needs to be written, positioned,

or said Well.

This is a hands-on content role, not a pure strategy seat — you'll write, edit, and ship content yourself.

Key Responsibilities

• Brand Voice & Content Standards
• Define and document Agrim's tone of voice, messaging pillars, and content standards across all
  
  

channels

• Act as the final quality check on any external-facing content .
• Build reusable templates and guidelines so category, marketing, and product teams can create
  
  

content consistently without bottlenecking through you

• Marketing Content
• Own copy and content for marketing campaigns across push, in-app, WhatsApp/SMS, and paid
  
  

channels, working closely with the growth and retention team

• Partner with category teams to ensure campaign messaging reflects category and seasonal context
  
  

accurately

• Product & App Communication
• Own in-app messaging, notification copy, and onboarding content in coordination with product
  
  

and growth

• External Communication
• Own PR, social, and any public-facing brand content, building relationships with media where
  
  

relevant

Ideal Candidate

• 3–6 years in content, communications, brand, or editorial roles, ideally with experience spanning
  
  

both B2B marketing content and leadership/internal communication

• A strong, versatile writer — comfortable shifting tone from a punchy campaign Bonus: experience
  
  

in B2B, Agri, or e-commerce; familiarity with tools like Web Engage or Mix panel-informed

messaging

Why Join Us

At Agrim, you will shape the strategy engine of a Bharat-scale startup on its path to IPO. This is an opportunity

to build one of India's most impactful playbooks while working with a mission-driven team solving one of

India's largest distribution challenges. We are in Gurgaon. This is Work from Office role.