Commercial Finance Controller

Role & responsibilities

1. Commercial Governance, Controls & Spend Management

• Establish, enforce, and audit approval matrices, SOPs, and governance frameworks for all commercial spends, trade promotions, and marketing budgets.
• Oversee the end-to-end Gross-to-Net (G2N) structure, ensuring accurate accruals, timely trade claim settlements, discount reconciliations, and elimination of revenue leakages.
• Act as the finance process owner for commercial ERP modules, Sales Force Automation (SFA), and Trade Spend Management tools to ensure pricing and discount master data integrity.
• Procuremnet process and Logistics costs control : end to end process governance
• Expiry and damage policy governance

2. Commercial Business Partnering & RGM Strategy

• Partner closely with the Sales, Trade Marketing, and Marketing leads to drive Revenue Growth Management (RGM) initiativesincluding pricing strategy, price-pack architecture, and promotional discount depth.
• Evaluate financial business cases for New Product Developments (NPDs), line extensions, new channel entry (e.g., Airlines, Institutional, Quick-Commerce), and distributor margin structures.

3. Multi-Channel Profitability & Decision Support

• Deliver granular P&L analysis across channels (General Trade, Modern Trade, E-Commerce, Alternate Channels), customer accounts, and SKU levels.
• Develop dynamic financial dashboards, forward-looking insights, and scenario planning models to advise senior leadership on margin optimization and growth opportunities.
• Monitor competitor pricing dynamics, input cost pressures, and trade terms to maintain market competitiveness without compromising company profitability.

4. Credit Control & Distributor Financial Health

• Implement credit policies, set customer credit limits, and monitor accounts receivable aging to mitigate credit default risk.
• Oversee distributor financial health, claim reconciliation disputes, and credit memo issuance processes.
• Lead the annual commercial budgeting process, quarterly re-forecasts, and monthly trade spend alignment.
• Track and present monthly commercial performance, highlighting variances against budget/forecast, risks, and proposed corrective actions.

Preferred candidate profile

As part of our Reset journey, Bauli is strengthening controls, insights, and governance across all commercial expenditures. The Commercial Finance Controller will serve as the strategic co-pilot to the commercial team, providing total financial visibility and rigorous governance over in-market spends.

This role bridges commercial ambitions with financial discipline ensuring that trade schemes, pricing policies, channel investments, and marketing initiatives deliver optimal ROI, protect gross margins, and support sustainable, profitable growth