Commerce Lead

We are looking for a Supply Lead to build and scale our supplier ecosystem across home and fashion utility categories. This is a ground-up operating role. You will own sourcing, onboarding, catalogue expansion, supplier quality, and regional supply development across fragmented Indian manufacturing and wholesale ecosystems. You should be comfortable operating in unstructured environments, travelling to markets, building supplier relationships, negotiating aggressively, and creating scalable supply systems from scratch.

The candidate will have responsibilities across the following functions:

Supplier Acquisition and Onboarding:

• Build and scale supplier networks across home and fashion utility categories.
• Onboard manufacturers, traders, wholesalers, and regional suppliers.
• Develop sourcing clusters across markets like Surat, Delhi, Jaipur, Ludhiana, Tiruppur, Rajkot, etc.
• Build a strong pipeline of low-cost, high-velocity SKUs.

Category and Assortment Development:

• Identify high-frequency utility products suitable for fast commerce.
• Build region-specific assortments for different customer segments.
• Optimise SKU mix for inventory turns, repeatability, and margins.

Supply Operations:

• Build onboarding SOPs, catalogue standards, and supplier workflows.
• Improve fill rates, inventory consistency, and procurement efficiency.
• Work closely with the demand team.
• Reduce supply fragmentation and operational leakage.

Market Intelligence:

• Identify emerging utility trends and regional consumption patterns.
• Track competitor assortment and pricing.
• Build relationships within offline wholesale ecosystems.

Requirements:

• 4-10 years of experience in supply, seller growth, sourcing, or merchant onboarding.
• Experience working with fragmented Indian suppliers.
• Deep understanding of wholesale markets and regional manufacturing ecosystems.
• Ability to source aggressively while maintaining operational discipline.
• Comfortable with high travel and field operations.

Traits We Value:

• Hustler mindset.
• High ownership.
• Strong negotiation ability.
• Operational intensity.
• Comfort with ambiguity.
• Bias for execution over presentation.
• Deep understanding of the Indian consumer.

Good to Have:

• Seller growth.
• Sourcing.
• Supply Operations.
• Merchant onboarding.
• Wholesale trade ecosystems.
• Regional manufacturing clusters.