Cold Email Outreach Specialist

This is a full-time remote role for a Cold Email Outreach Specialist with experience using tools such as Instantly, Smartlead, and Apollo. The specialist will build and manage outbound email campaigns, including audience research, prospect list generation, segmentation, and personalization to reach decision-makers effectively. Daily tasks include writing compelling email copy, setting up and maintaining sending infrastructure and warm-up sequences, monitoring deliverability, and optimizing subject lines, messaging, and targeting based on performance data. The role involves tracking key metrics, preparing campaign reports, collaborating with the marketing and sales teams to refine offers and angles, and ensuring compliance with relevant email and data regulations. The specialist will continuously test new strategies, tools, and templates to improve response rates and conversion outcomes.

Requirements:

• Strong communication and writing skills to craft clear, persuasive, and personalized outreach messages.
• Customer Service and Community Outreach: ability to nurture leads, handle replies professionally, and represent the brand positively.
• Research skills to identify ideal prospects, build accurate lists, and understand target industries and buyer personas.
• Hands-on experience with cold email tools such as Instantly, Smartlead, and Apollo, including list building, sequencing, and inbox management.
• Understanding of email deliverability best practices, sending limits, domain warm-up, and anti-spam compliance (e. g., CAN-SPAM, GDPR where applicable).
• Analytical mindset with the ability to interpret campaign data, run A/B tests, and optimize for opens, replies, and booked calls.
• Ability to work independently in a remote setting, manage multiple campaigns, and meet deadlines consistently.
• Previous experience in lead generation, outbound sales, or performance marketing is preferred; agency or B2B experience is a plus.
• Comfort with CRM or pipeline management tools and basic spreadsheet skills for organizing and tracking prospects.
• Relevant education or training.