Coimbatore, Tamil Nadu Full-time On-site

Coimbatore, Tamil Nadu · Full-time · On-site

About the role

You will build the marketplace on both sides: acquiring qualified buyers and onboarding manufacturers, exporters, traders and suppliers, while growing platform adoption, brand visibility and sustainable revenue. This is a build role rather than a supervisory one. You own the strategy and stay close to the execution. You will work with Sales, Product, Technology, Customer Success and Business Development to establish the platform as the preferred digital marketplace for the industry.

Marketing strategy and go-to-market

• Develop annual and quarterly marketing plans aligned to business objectives.
• Build brand positioning for the digital marketplace.
• Develop go-to-market strategies for new products and platform features.
• Monitor market trends, customer behaviour and competitor activity.

Buyer acquisition

• Develop campaigns to acquire buyers and generate qualified leads across domestic and international markets.
• Increase buyer registrations and active participation.
• Improve customer acquisition cost and conversion rate.

Seller acquisition

• Drive onboarding of manufacturers, exporters, traders and suppliers.
• Increase active seller participation.
• Coordinate onboarding campaigns with the business development team.
• Improve seller engagement and retention.

Digital marketing

• Manage SEO and SEM initiatives.
• Execute Google Ads and LinkedIn campaigns.
• Plan email marketing and marketing automation.
• Manage social media marketing.
• Improve website traffic and conversion, optimising landing pages and campaign performance.

Brand and content

• Build brand awareness within the textile industry and maintain a consistent brand identity across all channels.
• Develop marketing collateral and corporate presentations.
• Plan PR and media communications.
• Develop industry-specific content: blogs, newsletters, white papers and case studies.
• Publish educational content for buyers and suppliers, plus success stories and customer testimonials.

Events and industry engagement

• Represent the company at exhibitions and trade fairs.
• Organise webinars, buyer-seller meets and industry conferences.
• Coordinate participation in domestic and international exhibitions.

Customer engagement and retention

• Improve customer retention and increase repeat business through targeted campaigns.
• Design loyalty and referral programmes.
• Measure customer satisfaction and engagement.

Team leadership

• Build and lead the marketing team.
• Manage agencies and external vendors.
• Allocate budgets effectively.
• Mentor and develop team members.

How performance is measured

Buyer and seller registrations, monthly active buyers and sellers, lead-to-customer conversion rate, cost per lead, customer acquisition cost, customer lifetime value, website traffic growth, organic search ranking, social media engagement, campaign ROI, platform transaction growth, customer retention rate, and brand awareness.

Qualifications

• MBA in Marketing, Digital Marketing or Business Administration.
• Bachelor's degree in Textile Technology, Engineering, Commerce or Business Administration preferred.

Experience

• 12 to 15 years in marketing, with a minimum of 5 to 7 years in B2B digital marketing or e-commerce.
• Experience launching digital platforms or marketplaces is an added advantage.
• Comfortable in the ads account, not just the dashboard. You will be accountable for strategy and close to the execution.