COCO Head

Key Responsibilities

1. Business Operations & Strategy

• Lead end-to-end operations of all Company-Owned, Company-Operated outlets.
• Develop and implement business strategies to achieve sales, revenue, and profitability targets.
• Monitor dealership performance and identify opportunities for business growth.
• Ensure operational excellence and standardization across all outlets.

2. Sales & Revenue Growth

• Drive vehicle sales, test drives, bookings, retail conversions, and revenue targets.
• Develop strategies to improve market share, customer acquisition, and sales productivity.
• Monitor sales performance, lead conversion, and inventory movement.
• Identify new business opportunities and implement local market development initiatives.

3. Financial & Profitability Management

• Manage dealership P&L, operating expenses, gross margins, and overall profitability.
• Control costs and optimize resource utilization.
• Monitor budgets, financial performance, and key business metrics.
• Ensure effective inventory management and working capital utilization.

4. Team Leadership & People Management

• Lead, mentor, and develop dealership managers, sales teams, and support functions.
• Set performance targets and conduct regular performance reviews.
• Drive employee productivity, capability development, and retention.
• Build a performance-oriented culture focused on accountability and results.

5. Customer Experience & Relationship Management

• Ensure high standards of customer satisfaction and service quality.
• Monitor customer feedback, complaints, and resolution timelines.
• Improve customer retention, referrals, and repeat business.
• Maintain strong relationships with OEM representatives and key stakeholders.

6. Inventory & Operational Control

• Oversee vehicle inventory, allocation, stock ageing, and delivery planning.
• Ensure timely vehicle invoicing, registration, documentation, and customer delivery.
• Maintain compliance with company policies, statutory requirements, and OEM guidelines.
• Implement effective processes to minimize operational risks and revenue leakage.

7. MIS, Reporting & Performance Management

• Review daily, weekly, and monthly sales and operational performance.
• Track KPIs including revenue, profitability, conversion ratio, inventory ageing, customer satisfaction, and employee productivity.
• Present business reviews and performance reports to senior management.
• Drive corrective action plans to close performance gaps.

Required Skills & Competencies

• Strong leadership and business management skills.
• Excellent knowledge of automobile retail and dealership operations.
• Proven experience in P&L management and revenue growth.
• Strong analytical, strategic planning, and problem-solving abilities.
• Excellent communication, negotiation, and stakeholder management skills.
• Proficiency in dealer management systems (DMS), CRM tools, and MS Excel.
• Ability to manage multiple outlets, teams, and business priorities.

Key Performance Indicators (KPIs)

• Monthly vehicle sales and revenue achievement.
• Dealership profitability and operating margins.
• Lead-to-booking and booking-to-retail conversion ratios.
• Customer satisfaction and complaint resolution.
• Inventory turnover and stock ageing.
• Team productivity and employee retention.
• Compliance with OEM standards and internal processes.