CMO Leading Health & Fitness Brand | D2C | APAC Expansion

Chief Marketing Officer – Offline Brand & APAC Growth

Location: India

Experience: 15+ years

Industry: Luxury / Premium Consumer / D2C / Lifestyle / Consumer Technology

About the Role

We are looking for a Chief Marketing Officer to lead the next phase of brand building and market expansion for a high-growth, premium consumer technology brand with a strong global ambition.

This role will be particularly focused on building an iconic offline brand presence across India and APAC — taking the brand beyond digital-led growth into high-impact physical experiences, retail, experiential marketing, partnerships and premium brand environments.

The ideal candidate will bring a strong understanding of premium/luxury consumer behaviour, with experience building brands across D2C, lifestyle, luxury, consumer technology, retail or premium consumer businesses.

Key Responsibilities

• Own the overall brand strategy and marketing vision across India and APAC, with a strong focus on offline brand building.
• Build a distinctive premium/luxury brand identity and translate it consistently across physical and digital consumer touchpoints.
• Lead the development and expansion of the brand's offline presence, including retail stores, experience centres, pop-ups, flagship spaces and other physical consumer environments.
• Drive experiential marketing, events, activations, partnerships and cultural moments that strengthen brand affinity and premium positioning.
• Develop an APAC-focused market expansion strategy, adapting the brand proposition to different consumer markets while maintaining global brand consistency.
• Build strategic partnerships across luxury, fashion, sports, wellness, entertainment, hospitality, technology and premium lifestyle ecosystems.
• Work closely with retail and business teams on GTM strategy, customer acquisition, footfall, conversion and overall offline brand experience.
• Develop high-impact campaigns across OOH, experiential, retail, events, partnerships and integrated media.
• Establish strong consumer understanding through research, insights and market intelligence to identify emerging trends and opportunities.
• Build and lead a high-performing marketing organisation across brand, consumer marketing, experiential, retail marketing and partnerships.
• Partner closely with the Founder/CEO and leadership team on brand positioning, market expansion and long-term brand equity.
• Manage marketing investments with a strong balance between brand building, customer acquisition and measurable business outcomes.

Ideal Candidate

• 15+ years of experience in brand, consumer and marketing leadership roles.
• Strong experience with premium, luxury, D2C, lifestyle, consumer technology, retail or aspirational consumer brands.
• Proven track record of taking a brand from digital-first to a strong physical/offline presence.
• Experience building brands across APAC / Southeast Asia / international markets is highly preferred.
• Strong understanding of premium consumer behaviour, culture and lifestyle trends.
• Demonstrated experience in offline brand building, experiential marketing, retail, OOH, partnerships and activations.
• Has worked closely with founders/CEOs and can operate effectively in high-growth, entrepreneurial environments.
• Strong commercial orientation with the ability to connect brand investment to business growth.
• Excellent stakeholder management, strategic thinking and team-building capabilities.