Cluster Lead B2B

Purpose/Objective

The Regional B2B Manager is responsible for executing sales strategies within the region to achieve business objectives in the B2B segment.
This role involves building strong client relationships, collaborating with cross-functional teams, and ensuring customer satisfaction.
The Regional B2B Manager works closely with the Cluster B2B manager to align regional-specific initiatives with national directives and overall business goals.

Key Responsibilities of Role

Sales Strategy and Market Analysis - Adapt and execute sales strategies to meet regional market demands while aligning with organisational objectives.
- Perform in-depth market analysis to uncover regional opportunities, understand client requirements, and assess competitor strategies.
Business Development and Opportunity Identification - Seek out and secure new B2B partnerships, focusing on regional infrastructure initiatives and government contracts.
- Leverage local knowledge to identify and exploit business opportunities that contribute to regional growth.
- Work closely with marketing and sales team to build a robust pipeline of potential leads.
Leadership and Team Development - Guide and mentor regional sales teams, setting clear objectives to achieve sales goals.
- Encourage professional development through targeted training programs and performance feedback.
Ethical Business Practices - Uphold and promote ethical business practices within the region, ensuring all actions reflect positively on the company's reputation.
- Instil a culture of integrity and transparency in dealings with clients and stakeholders.
Policy Compliance and Input - Ensure regional adherence to company policies, while providing constructive feedback for policy enhancement based on regional insights.
- Advocate for policy adjustments that cater to unique regional market conditions.
Client Engagement and Relationship Management - Establish and nurture long-term relationships with regional clients, ensuring their needs are met and expectations exceeded.
- Implement effective CRM strategies to streamline client communication and enhance service quality.
Customer Experience and Feedback Integration - Systematically gather and analyse customer feedback to drive improvements in product and service offerings.
- Act as a bridge between the customer base and internal teams to facilitate issue resolution and customer retention.
Performance Reporting and Strategic Planning - Regularly report regional sales outcomes, highlighting key performance indicators and areas for strategic adjustment.
- Align regional sales initiatives with broader company goals, ensuring cohesive strategy implementation across regions.
Commercial Strategy and Revenue Growth - Contribute to the development of commercial strategies that bolster regional revenue and market share.
- Identify trends and shifts in the regional market to proactively adjust business approaches.
Regulatory Adherence and Compliance Reporting - Maintain strict compliance with legal and regulatory requirements within the region.
- Conduct compliance reviews and report on regional adherence to internal and external standards.
Cross-functional Collaboration - Collaborate with marketing, pricing, and logistics teams to ensure seamless execution of sales plans.
- Foster a culture of teamwork and high performance within the sales organization.
Internal Control Enhancement and Risk Oversight - Strengthen internal controls to protect against operational risks and financial discrepancies.
- Oversee risk management processes, identifying potential threats and implementing preventative measures.
Ethical Governance and Accountability - Embed ethical considerations into regional decision-making and operational frameworks.
- Ensure regional activities are in line with the company's governance policies, establishing clear accountability for ethical conduct.
Internal Stakeholders - Cluster B2B Manager - Area Manager B2B - Lead B2B & KAM External Stakeholders - Engineers - Contractors - Architects - Builders

Technical Competencies

Consultative Selling-Cements,Customer Relationship Management (CRM)-Cements,Logistics and Supply Chain Management-Cements,Margin Management-Cements,Market and Competitive Analysis-Cements,Project Management-Cements,Sales Performance Metrics-Cements,Sales Support and Coordination-Cements

Qualifications and Experience

Educational Qualification - Master’s degree in Business Administration (MBA), Sales, Marketing, or a related field Work Experience (Range of years) - Minimum 8 years of experience in sales management, with a strong focus on B2B sales and customer relationship management, preferably in the cement industry.
Industry Knowledge - Proficient in managing B2B accounts, implementing sales growth strategies, and providing customer service within the construction or cement industry.