Cluster Incharge

Role & responsibilities

Sales & Business Development

• Achieve monthly and quarterly vehicle sales targets for assigned cluster locations.
• Monitor dealership sales performance and retail growth.
• Support dealers in lead generation, customer conversion, and market penetration.
• Conduct market analysis to identify competitor activities and customer trends.

Dealer Management

• Manage multiple dealerships or retail outlets within the assigned cluster.
• Ensure dealers follow company policies, branding, and operational standards.
• Maintain healthy dealer relationships and resolve escalations.
• Support dealer profitability and business expansion activities.

Team Coordination

• Guide and monitor dealership sales executives and team performance.
• Conduct regular reviews, training, and performance evaluations.
• Ensure proper manpower availability at dealer locations.

Customer Experience

• Ensure high customer satisfaction during vehicle inquiry, test rides, delivery, and after-sales support.
• Address customer complaints and coordinate resolutions with dealers/service teams.

Operations & Reporting

• Track vehicle stock availability, dispatches, and retail billing status.
• Monitor inquiry-to-retail conversion ratios and sales funnel performance.
• Prepare daily, weekly, and monthly sales reports for management review.

Marketing & Promotions

• Execute local marketing activities, roadshows, events, and promotional campaigns.
• Coordinate with marketing teams for brand visibility in the assigned region.

EV-Specific Responsibilities

• Educate dealers and customers on EV technology, charging, battery performance, and government subsidies.
• Ensure awareness of FAME/state EV policies and benefits.
• Support charging infrastructure coordination wherever applicable.

Skills Required

• Strong sales and dealer management skills.
• Leadership and team handling capability.
• Good communication and negotiation skills.
• Knowledge of EV 2-wheeler products and market trends.
• Analytical and reporting skills.
• Ability to travel frequently across assigned locations.

Preferred Qualification & Experience

• MBA / Graduate in Business, Marketing, or related field.
• 4+ years of experience in Automobile or EV Sales operations.