Club Manager/General Manager

1. Role Purpose

The Club Manager is responsible for the overall operations, sales, member experience, staff management, revenue, and profitability of the gym club. The role requires strong leadership, sales, customer service, and operational skills.

2. Key Roles & Responsibilities

A. Club Operations

• Manage the day-to-day operations of the gym.
• Ensure the club opens and closes as per the scheduled timings.
• Maintain cleanliness, hygiene, safety, and overall club standards.
• Ensure all gym equipment and facilities are properly maintained.
• Coordinate with housekeeping and maintenance teams.
• Monitor attendance and staff discipline.
• Ensure company policies and SOPs are followed.

B. Sales & Revenue

• Achieve monthly and annual membership sales targets.
• Drive new member acquisitions and membership conversions.
• Monitor leads, follow-ups, enquiries, walk-ins, and conversions.
• Develop strategies to improve membership sales and revenue.
• Monitor renewals, upgrades, personal training sales, and other revenue streams.
• Track daily and monthly sales performance.
• Take corrective action when sales performance is below target.

C. Member Management & Customer Experience

• Ensure excellent member service and customer satisfaction.
• Handle member complaints and resolve issues professionally.
• Monitor member feedback and take corrective actions.
• Develop strategies to improve member retention and renewals.
• Ensure members receive proper orientation and assistance.
• Build strong relationships with key and long-term members.

D. Team Management

• Supervise and manage Sales Executives, Trainers, Receptionists, and other club staff.
• Allocate duties and prepare staff schedules/shifts.
• Set individual targets and monitor performance.
• Conduct regular team meetings and performance reviews.
• Coach and motivate employees to achieve their targets.
• Identify training requirements and coordinate employee development.
• Address attendance, punctuality, discipline, and performance issues.

E. Marketing & Business Development

• Support local marketing and promotional activities.
• Identify opportunities for corporate memberships and partnerships.
• Conduct referral and member engagement campaigns.
• Coordinate with the marketing team for lead generation and promotions.
• Develop local-area business opportunities to increase membership.

F. Financial & Administrative Responsibilities

• Monitor club revenue, expenses, and operational costs.
• Ensure proper handling and reporting of cash/collections.
• Verify daily sales and payment reports.
• Monitor inventory and gym supplies.
• Minimize unnecessary operational expenses.
• Ensure proper documentation and reporting.

G. Reporting & Compliance

• Submit daily, weekly, and monthly club performance reports.
• Monitor sales, revenue, leads, conversions, renewals, and cancellations.
• Maintain accurate member and sales records.
• Ensure compliance with company policies and safety procedures.
• Report major operational or customer issues to management immediately. Role & responsibilities

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