CLM Executive

Role Overview:

We are looking for a data-driven and detail-oriented professional to manage Customer Lifecycle Management (CLM) campaigns, customer engagement, and retention initiatives. The role involves campaign planning, execution, performance tracking, customer segmentation and optimisation using marketing automation platforms.

Key Responsibilities:

1. Campaign Planning & Execution: Plan, configure and execute end-to-end CLM and retention marketing campaigns across multiple communication channels.
2. Marketing Automation: Work with Product and Technology teams to understand product funnels, define tracking events and enable campaign setup on marketing automation platforms.
3. Customer Segmentation: Analyse customer behaviour, transactional data and intent signals to create targeted audience cohorts and improve campaign effectiveness.
4. Campaign Optimisation: Monitor campaign performance and optimise targeting, content, communication frequency and channels to improve engagement and conversions.
5. A/B Testing & Experimentation: Plan and execute experiments across existing and new campaigns to improve campaign efficiency and achieve business KPIs.
6. Performance Reporting & Analytics: Track campaign metrics, prepare dashboards, analyse performance and generate actionable insights for continuous improvement.
7. Impact & Incrementality Analysis: Evaluate campaign effectiveness and measure incremental business impact through data-driven analysis.
8. Stakeholder Management: Collaborate with Product, Technology, Creative, Content teams, agencies and external vendors to ensure seamless campaign execution.

Education & Experience:

• Any Graduate from a recognised university.

• 1 - 3 years of experience in CRM Marketing, Lifecycle Marketing, Retention Marketing, Campaign Management, or Marketing Automation.

• Hands-on exposure to marketing automation tools and campaign execution.
• Good understanding of customer segmentation, campaign analytics, and performance metrics.
• Working knowledge of Excel, data analysis and dashboard reporting.
• Understanding of A/B testing, customer journeys and multi-channel campaign management.

Preferred Skills:

• CRM & Lifecycle Marketing
• Customer Retention & Engagement
• Marketing Automation
• Campaign Planning & Execution
• Customer Segmentation & Targeting
• Data Analytics & Reporting
• Excel & Dashboard Management