DELHI · FULLTIME
Client Relationship Manager - BTL
Tangent Ideas & Technologies Pvt Ltd
Delhi · onsite · Posted 5d ago
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Section · 01
About this role
Company Description Tangent Ideas & Technologies Pvt Ltd is a forward-thinking technology and ideas company focused on experiential technology design and business strategy. The team delivers cutting-edge solutions that help clients achieve growth and measurable results. From next-generation software solutions to immersive brand experiences and innovative business models, Tangent continually explores new directions and creative approaches. With a strong passion for creativity and outcome-driven work, the company positions itself as a trusted partner for organizations seeking to bring bold ideas to life.
Role Description The Client Relationship Manager - BTL is a full-time, on-site role based in New Delhi, responsible for managing and growing key client accounts, primarily in below-the-line (BTL) marketing and experiential campaigns. Day-to-day responsibilities include understanding client objectives, coordinating with internal creative and technology teams, and ensuring timely, high-quality delivery of projects and activations. The role involves developing proposals, presenting concepts, tracking campaign performance, and maintaining ongoing communication to ensure client satisfaction and long-term partnerships. The manager will also identify new business opportunities within existing accounts, support pitch presentations, and help streamline processes to improve service quality and efficiency.
Qualifications
Role Description The Client Relationship Manager - BTL is a full-time, on-site role based in New Delhi, responsible for managing and growing key client accounts, primarily in below-the-line (BTL) marketing and experiential campaigns. Day-to-day responsibilities include understanding client objectives, coordinating with internal creative and technology teams, and ensuring timely, high-quality delivery of projects and activations. The role involves developing proposals, presenting concepts, tracking campaign performance, and maintaining ongoing communication to ensure client satisfaction and long-term partnerships. The manager will also identify new business opportunities within existing accounts, support pitch presentations, and help streamline processes to improve service quality and efficiency.
Qualifications
- Strong client servicing, relationship management, and stakeholder communication skills with the ability to manage expectations and resolve issues proactively.
- Experience in BTL marketing, experiential campaigns, events, or brand activations, with an understanding of integrated and on-ground marketing strategies.
- Project coordination and account management skills, including planning, timeline management, and collaboration with creative, tech, and operations teams.
- Business development and presentation skills, including proposal creation, pitching ideas, and negotiating scopes within defined budgets.
- Analytical and reporting skills to track campaign performance, gather feedback, and translate insights into actionable recommendations.
- Relevant experience in marketing, advertising, or experiential agencies; familiarity with technology-led brand experiences is an advantage.
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
- Ability to work on-site in New Delhi, manage multiple accounts concurrently, and maintain a detail-oriented, solutions-focused approach.
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Section · 02
Skills
presentation skillsReporting SkillsProject Coordinationexperiential campaignsBusiness DevelopmentBtl Marketingaccount management