Ck Birla Hospital - Assistant General Manager - Branding & Marketing

This is not an ATL-only brand role. It requires owning brand across digital discovery, consultative journeys, and physical clinic touchpoints with clear revenue accountability.

Must have worked in:

- Long consideration / selling cycle businesses

- High emotional-stakes categories (healthcare, mental health, sexual wellness, hair loss, elective medical, high-ticket services, derma, cosmetics, dental)

- Consultative selling models (lead to counseling to conversion) with understanding of funnel and leakage across stages of customer funnel

1. Should understand:

- Regional nuances

- Customer persona and empathy

- Education-led marketing

- Trust-building in regulated environments

- Stigma-sensitive communication

Digital-First Brand Builder (Not Just ATL):

- Built brand across YouTube, Google, Meta, Reddit etc.

- Owned Instagram & YouTube strategy as discovery engines (not just posting calendars)

- Integrated performance marketing with brand

- Strong content-led brand thinking

- Experience working with creators, doctors, experts

Should understand:

- Social strategy (Instagram, YouTube, Facebook, WhatsApp, emerging platforms)

- Content narrative & authority-building

- Brand + performance integration and Omnichannel & Service Design Orientation

Experience in brands with:

- Strong online presence + physical outlets

- Call center / assisted sales models

2. Should be able to:

- Map customer journey across digital to call center to clinic

- Design and improve the customer experience and brand messaging across these touchpoints.

- Improve scripts, counselling narratives, and in-clinic brand experience

- Align messaging across mass marketing and 1:1 conversations

- Work deeply with revenue, operations, and regional teams

1. Revenue orientation and P&L responsibility

i. Owned brand outcomes (not just executed campaigns)

ii. Managed budgets with clear ROI accountability

iii. Comfortable with P&L discussions

iv. Experience working closely with revenue heads

Qualification Checklist:

1. Experience in marketing for multiple geographies - Should be able to understand the cultural nuances of various geographies in India. Preferably should have handled marketing across various vernacular languages. Should have built a national online brand with regional physical presence.

2. Cross functional collaboration - Should have worked with various internal stakeholders including revenue, sales, call center, marketing, central and regional operations.

3. High quality content capability (should be able to figure out nice piece of writing from not so nice) - solid communicator (not just english, but structuring)

4. Eye / taste for creative impact and design thinking capability on creatives