City Lead - LAP Sales

Key Responsibilities

• Support city-level MSME LAP business through sourcing and customer acquisition.

• Assist in Loan Against Property (LAP) sourcing for MSME / SME

customers.

• Work with existing vendor partners, DSAs, and connectors to generate leads.

• Help onboard new sourcing partners under guidance from the Sales Manager.

• Coordinate with Credit, Risk, and Operations teams for smooth loan processing.

• Ensure proper documentation and adherence to internal policies.

• Track leads, logins, sanctions, and disbursements against assigned targets.

• Support portfolio quality by ensuring accurate customer profiling.

• Assist in managing on-roll sales executives and channel partners.

• Gather basic market intelligence and competitor insights at city level. • Ensure compliance with regulatory and audit requirements.

Key Requirements

• 3-8 years of experience in MSME / SME lending (secured lending exposure preferred).

• NBFC experience preferred (bank + NBFC experience acceptable).

• Basic understanding of Loan Against Property (LAP) products and MSME customer profiles.

• Exposure to vendor-led or channel-based sourcing models is a plus.

• Educational Qualification: Graduate (MBA preferred).

• Good communication and coordination skills.

• Willingness to learn, strong execution mindset, and ownership attitude.