Chief Sales Officer

REVENUE & COMMERCIAL OWNERSHIP

• Deliver enterprise residential booking and collection targets by quarter, by project, by channel with accountability for both volume and realized price.
• Own inventory velocity decisions in partnership with Director of Customer Acquisition & Management: phasing, pricing, offers, and cannibalization management across proximate projects.
• Run the S&OP-equivalent forecasting process for bookings and collections at a 5,000+ crore run-rate.

SALES FORCE EFFECTIVENESS

• Close the conversion gap between top decile and average performers through systematic playbook deployment, coaching, and tooling.
• Set and enforce sales process standards lead response time, site visit orchestration, proposal discipline, follow-up cadence enterprise-wide.
• Build a sales performance management system with clear quotas, transparent scorecards, and a performance accountability rhythm.

CHANNELS & SEGMENTS

• Run a segmented sales architecture: direct/retail, channel partners, investor sales (HNI/UHNI/NRI), institutional/corporate buyers each with its own playbook, incentive structure, and leadership.
• Scale the investor sales division as a distinct commercial capability, with dedicated coverage for UHNI, family office, and NRI segments.
• Own channel partner economics, relationship, and productivity balancing volume with margin discipline.

LAUNCHES & INVENTORY

• Lead simultaneous multi-project launches (e.g., plotted at Devanahalli and premium apartments at Panathur) with clear inventory phasing and revenue generation strategy.
• Ensure every launch has a pre-approved sales plan, pre-trained sales team, and clear Day-1 / Week-1 / Month-1 targets.

SALES OPERATIONS, ENABLEMENT & EXPERIENCE

• Own the CRM platform, sales data integrity, and sales analytics as a strategic asset not administrative overhead.
• Run sales enablement: onboarding, certification, ongoing coaching, product training across all cities.
• Partner with marketing to ensure the pre-sale and sale experience showroom, site visit, proposal, paperwork matches the brand promise, particularly for Palais Royale.

ORGANIZATIONAL

• Build a bench of city-level and vertical sales leaders capable of running larger markets as Sumadhura expands beyond Bengaluru and Hyderabad.
• Partner with the Chief Marketing Officer (Residential) on the joint pipeline rhythm shared accountability for conversion at the marketing-sales handoff.
• Represent sales in the MD's leadership forum with full commercial transparency.

EXPERIENCE

• 12-18 years of sales leadership, with at least 7 years as a CSO, Sales Director or business head owning P&L.

• Demonstrable personal track record of delivering 100%+ YoY growth, or comparable sustained multi-year acceleration, in residential real estate or a high-consideration category of meaningful scale verifiable through specific role, company and time period.

• Proven experience in residential real estate (preferred), luxury automotive, premium BFSI, or high-consideration B2C/B2B categories with multi-city sales operations.

• Experience building and leading segmented sales motions: retail, channel and investor/institutional.

• Experience launching multiple projects in parallel and managing proximate inventory.

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