Chief Sales and Marketing Manager

Role Objective

The Chief Marketing Head will be responsible for driving overall revenue growth by managing

the sales team and achieving individual sales targets, with a primary focus on Nakshatras

proprietary solutions such as ERP for Foundry and Machine Shop industries. The role involves

strategic planning, team performance management, and expansion of product adoption

across multiple software solutions.

Key Responsibilities

1. Revenue & Target Management

• Drive overall revenue targets through the allocated sales team.

• Achieve individual sales targets for Nakshatra’s proprietary ERP products for Foundry

and Machine Shop industries.

• Monitor team performance against monthly, quarterly, and annual sales targets.

• Ensure consistent pipeline generation and conversion.

2. Team Leadership & Performance Management

• Lead and manage a team of approximately 10 Business Development members.

• Allocate targets and monitor achievement of each team member.

• Conduct regular performance reviews and provide coaching and guidance.

• Build a high-performance sales culture focused on accountability and results.

3. Product Sales & Market Expansion

Drive sales of multiple products including:

• Nakshatra ERP for Foundry & Machine Shop

• Tally Prime (New Sales)

• Tally Software Services (TSS)

• HRMS Solutions

• Customization Solutions

• WhatsApp Business API (WABA)

• AWS-based solutions

Develop strategies to expand the market presence of these products.

4. Sales Strategy & Market Development

• Develop and implement marketing and sales strategies for Nakshatra's proprietary

products.

• Identify potential industries and customers for ERP adoption.

• Work closely with the sales team to generate qualified leads and opportunities.

• Build strong relationships with key customers and decision-makers.

5. Sales Process Management

• Monitor sales pipeline and ensure timely follow-ups.

• Ensure proper use of CRM or sales tracking systems.

• Review proposal quality and sales approach to improve conversion ratios.

6. Coordination with Internal Teams

• Coordinate with technical and implementation teams for product demonstrations

and solution delivery.

• Provide feedback to the product development team based on market requirements.

• Ensure smooth handover from sales to implementation