Chief Operating Officer (COO)

Role Overview

The COO will lead the brand's next phase of sustainable growth by translating the vision into a scalable commercial and operational strategy.

Working closely with the Founder & CEO, the COO will assume end-to-end accountability for business performance and will be instrumental in building the brand into a commercially strong, operationally disciplined, and consumer-centric brand.

Key Responsibility

• Lead sustainable business growth.
• Translate the brand's vision into a scalable commercial and operational strategy.
• Assume end-to-end accountability for business performance.
• Build a commercially strong and operationally disciplined brand.
• Build a consumer-centric brand.
• Drive successful expansion across the UAE, GCC, and other identified international markets.