Chief Marketing Officer

About Brick&Bolt Brick&Bolt is India's leading tech-enabled construction services platform, transforming one of the most fragmented and unorganized industries through technology, process excellence, and transparency. With operations across multiple cities and backing from leading investors, Brick&Bolt is on a mission to become the most trusted brand in construction and home building while capturing a significant share of India's rapidly growing construction market. Role Overview We are looking for a growth-focused and business-oriented Chief Marketing Officer (CMO) to lead Brick&Bolt's marketing function and drive the next phase of our scale-up journey.This role goes beyond traditional brand marketing. The CMO will be responsible for building a predictable lead generation engine, accelerating customer acquisition, driving revenue growth, strengthening brand leadership, and expanding market presence across multiple cities.The ideal candidate has a proven track record of scaling high-growth consumer internet, marketplace, prop-tech, real estate, home services, or high-ticket transaction businesses. Key Responsibilities.

• Own the company's customer acquisition and lead generation strategy across all channels
• Drive qualified lead volume, conversion rates, and revenue growth
• Build scalable acquisition engines across digital and offline channels
• Optimize marketing funnels to improve lead-to-sale conversion
• Drive continuous improvement in Customer Acquisition Cost (CAC), Cost Per Lead (CPL), and Return on Marketing Investment (ROMI)
• Develop city-wise demand generation strategies to support aggressive expansion plans
• Lead performance marketing initiatives across Google, Meta, YouTube, Programmatic, Affiliate, and emerging channels.
• Scale paid acquisition while maintaining efficiency and profitability.
• Build attribution models and performance dashboards to track marketing effectiveness.
• Drive SEO, SEM, content marketing, CRM, email marketing, and marketing automation initiatives.
• Strengthen Brick&Bolt's position as India's most trusted construction brand.
• Develop integrated brand campaigns to enhance awareness and credibility.
• Ensure consistency in brand communication across all customer touchpoints.
• Lead PR, corporate communications, thought leadership, and reputation management initiatives.
• Build customer engagement, retention, and referral programs.
• Improve customer journey and experience across all stages of the funnel.
• Develop strategies to increase repeat business, referrals, and customer advocacy.
• Support expansion into new cities and geographies.
• Develop localized go-to-market strategies for market launches.
• Identify growth opportunities through customer insights, market intelligence, and competitive analysis. Required Qualifications
• Bachelor's degree in Marketing, Business Administration, Engineering, or related field.MBA from a reputed institution preferred.
• 12+ years of progressive marketing experience with at least 5 years in senior leadership roles.
• Proven experience leading marketing for high-growth consumer, marketplace, prop-tech, real estate, home services, fintech, or internet businesses.
• Demonstrated success in scaling lead generation and customer acquisition at scale.
• Strong understanding of performance marketing, growth marketing, digital analytics, and demand generation.
• Experience managing large marketing budgets and delivering measurable business outcomes.
• Strong analytical, commercial, and strategic thinking capabilities. Preferred Experience:
• Marketplace, PropTech, Real Estate, Home Services, Consumer Internet, or D2C experience.
• Experience managing multi-city or pan-India marketing operations.
• Experience in businesses with high-ticket customer acquisition.
• Prior experience working in fast-scaling startup environments.