Chief Marketing Officer

Job Summary

We are seeking a strategic and results-driven Chief Marketing Officer to lead the overall marketing, brand positioning, student recruitment marketing, digital presence, communications, and growth strategy of our Medical University. The CMO will strengthen the university's reputation, increase qualified student enquiries, and support admissions through ethical marketing practices.

Role & responsibilities

• Develop and execute the university's integrated marketing and brand strategy.
• Lead digital marketing, performance marketing, SEO, SEM, social media, content marketing, and marketing automation initiatives.
• Design campaigns for admissions, academic programmes, research achievements, institutional events, and university initiatives.
• Maintain a consistent brand identity across the university, medical colleges, teaching hospitals, websites, and digital platforms.
• Drive qualified student enquiries, lead generation, and admissions conversion with the admissions team.
• Conduct market research, competitor analysis, and audience segmentation.
• Strengthen institutional visibility through public relations, media engagement, events, and strategic communications.
• Collaborate with academic leadership, hospital administration, international relations, and alumni relations.
• Develop marketing budgets and measure ROI, cost per lead, campaign performance, and admission conversion.
• Lead and mentor marketing, communications, digital, creative, and brand teams.
• Build partnerships with agencies, media organisations, educational platforms, and strategic collaborators.
• Ensure marketing communications are accurate, ethical, and compliant with applicable policies.
• Prevent misleading claims regarding accreditation, rankings, placements, admissions, or academic recognition.

Preferred candidate profile

• MBA/PGDM in Marketing from a recognised institution preferred.
• A Master's Degree in Marketing, Business Administration, Communications, or a related discipline may also be considered.
• Additional qualifications in digital marketing, brand management, strategic communications, or business analytics will be an advantage.

Experience Requirements

• Minimum 8 years of relevant experience in marketing, brand management, strategic communications, or growth leadership.
• Significant experience leading marketing teams and integrated marketing campaigns.
• Proven experience as CMO, Vice President Marketing, Head of Marketing, or in an equivalent senior role.
• Experience in higher education, medical education, healthcare, hospital networks, or large service organisations preferred.
• Demonstrable success in brand development, lead generation, digital growth, and marketing budget management.