Chief Marketing Officer

Key Responsibilities
1) Strategy & Brand Leadership
Define and own Trueview's overall marketing strategy, positioning, and brand architecture across all product lines (DSS, TrueBoard, dash cams, and future launches)
Build Trueview into a recognized, trusted brand in the CCTV and display solutions category, both regionally and nationally
Own the annual marketing budget, planning, and ROI accountability

2) Demand Generation & Digital Marketing
Lead performance marketing, SEO, social media, and content strategy to drive qualifi ed leads for both direct and channel sales
Oversee website, digital campaigns, and marketing automation to support the full funnel - awareness to conversion
Drive data-informed decision-making using campaign analytics and market intelligence
Product Marketing & Launches
Partner closely with product and R&D teams to craft go-to-market strategies for new product launches
Develop sales enablement content, consultative playbooks, and positioning for the dealer/distributor and direct sales teams
Conduct ICP and market research to sharpen product-market fi t and messaging across categories
Channel & Dealer Marketing
Design and execute marketing programs that support and activate Trueview's dealer and distributor network
Build co-branded campaigns, trade marketing initiatives, and channel incentive/loyalty programs (e.g., True Rewards)

3) Team & Stakeholder Management
Build, lead, and mentor an in-house marketing team across digital, content, design, and product marketing functions
Manage relationships with external agencies and specialist vendors where required
Collaborate closely with sales, product, and customer support leadership to ensure marketing-sales alignment

4) Brand Partnerships & Campaigns
Identify and execute strategic brand collaborations and multi-platform media campaigns to expand reach and visibility
Represent Trueview's brand voice consistently across all customer and trade touchpoints
Requirements
Minimum 10 years of overall marketing experience, with a proven track record in a senior leadership role (Head of Marketing / VP Marketing / CMO)
Prior experience in electronics, consumer durables, security/surveillance, B2B manufacturing, or a related hardware/tech category strongly preferred
Demonstrated experience managing both B2B (dealer/distributor/trade) and B2C marketing simultaneously
Strong grounding in digital marketing (performance, SEO, social, content) alongside traditional/offl ine brand building
Experience building and leading a marketing team, and managing external agency relationships
Data-driven mindset with strong analytical and budget management skills
Excellent communication and stakeholder management skills - comfortable working closely with founders/CXOs
MBA or equivalent in Marketing/Business preferred, but not mandatory for the right candidate with strong experience

What We Offer
A high-ownership leadership role shaping the marketing function from a foundational stage
Direct access to and collaboration with company leadership
The opportunity to build a category-leading brand in a growing industry
Competitive compensation aligned with experience

Note on location: This is a full-time, work-from-offi ce role based in Chhatrapati Sambhajinagar (Aurangabad). Candidates should be based in or willing to relocate to Aurangabad.