Chief Manager - Marketing | Life Insurance

We have an urgent opening for the position of Chief Manager-Marketing in one of the leading Life Insurance Company.

• Management of promotional communication sent to existing customers monthly basis, respective calendar.
• Creation of content such as email/SMS/IVR basis calendar and requirements from stakeholders and deploying them post taking relevant approvals.
• Creation and monitoring of API triggered automated communication sent to customers on behalf of internal stakeholders, monitoring and sharing of reports.
• Creation of campaigns to increase engagement amongst customers to increase brand affinity and keep customers updated on latest from the organization.
• Liaison with the IT team for data extraction, API setup etc. and support with requirements from internal stakeholders to set up manual and automatic communication through panels.
• Management ownership of marketing collaterals for all products
• Support with creation, modification of Launch Collaterals in print, digital format such as brochure, leaflets, poster, banner, standee, pitches, product videos, email, SMS, GIF etc. with the help of third-party vendors for public and private circulation.
• Liaison with stakeholders such as product and compliance to incorporate necessary feedback on all content for launch to sales and relevant parties.
• Management of advertisement on compliance tool (AMS) and submission of register containing list of active/inactive entries monthly.
• Creation of monthly provision incurred by vendors to be forwarded to Finance. Management of UIN updation panel on AMS tool to update existing, discard and launch new UIN for products respectively basis product inputs.