Channel Specialist - Digital or Social
Optum Global Solutions · Gurugram · onsite · Posted 69d ago
Undisclosed8–13 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Primary Responsibilities
- Content Execution Publishing
- Execute approved digital and social content plans across paid, owned, and earned channels
- Manage day-to-day publishing, scheduling, and trafficking of content across platforms including LinkedIn, Meta, X, and YouTube
- Adapt creative assets for platform-specific formats, placements, and technical requirements
- Campaign Creative Collaboration
- Partner with creative and design teams to version, resize, and optimize content assets for digital and social delivery
- Support execution of B2B, B2C, and Provider campaigns as defined by the Channel Lead
- Ensure campaign assets are approved, compliant, and production-ready prior to launch
- Platform Optimization Quality Assurance
- Perform in-flight optimizations such as timing adjustments, format swaps, and CTA refinements within defined guardrails
- Conduct quality checks to ensure accuracy of copy, links, tags, and metadata
- Identify and escalate risks, issues, or performance anomalies in a timely manner
- AI Tool Enablement
- Support implementation and usage of AI-driven tools to streamline content development, adaptation, and publishing
- Leverage automation and platform tools to improve speed, efficiency, and consistency of execution
- Provide feedback and learnings to inform tool and workflow optimization
- Performance Tracking Reporting Support
- Track platform-level performance metrics including engagement, reach, and basic efficiency indicators
- Prepare first-level performance summaries and dashboards to support channel reporting
- Surface insights, trends, and early signals to the Channel Lead for optimization discussions
- Governance Compliance
- Ensure all content adheres to established brand guidelines, tone-of-voice standards, and compliance requirements
- Follow defined workflows, approval processes, and documentation standards
- Support audit readiness by maintaining accurate records of published content and approvals
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives
- Bachelor's degree in marketing, communications, or a related field
- 8+ years of experience in digital marketing, social media management, or content operations roles
- Hands-on experience with major social platforms and familiarity with paid and organic social execution
- Experience working with content management systems and social publishing tools; AI-based tools preferred
- Demonstrated solid organizational skills, attention to detail, and ability to manage multiple priorities simultaneously
Sourced from naukri
Skills
Social Media ManagementAutomationContent ManagementCampaignsocial platformsContent OperationsmetadataSwapsB2BB2CPharmacyPerformance TrackingQuality AssuranceoperationscompliancemarketingDigital MarketingArtificial Intelligence
About Optum Global Solutions
Optum Global Solutions
IT Services & Consulting
33.0k+
employees
2002
24 years old
Hyderabad / Secunderabad, Telangana
India
₹11L PA avg
Avg at Optum Global Solutions
About
We are at the helm of a digital health care revolution, which is being accelerated by a combination of technology and talent. We build and deliver end-to-end digital health solutions for our clients.
Industries
IT Services & ConsultingHardware & NetworkingHealthcareSoftware Product
Employee ratings
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Culture
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Career growth
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Work-life
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