Channel Sales Specialist

Company Description Kaapi Machines is India's premier coffee equipment, consulting, training, and service company, dedicated to supporting professionals and enthusiasts who are passionate about coffee. The company partners with leading brands such as McDonald's, Starbucks, WeWork, ITC Hotels, Taj Group of Hotels, and CoWorks. Its machines are installed at top offices and public venues including Microsoft, Facebook, Rashtrapati Bhawan, Parliament House of India, airport lounges, and even the Deccan Queen. Kaapi Machines offers expertise, quality equipment, and training to coffee roasters, baristas, café owners, hoteliers, and F&B professionals across India. Team members join a culture that values collaboration, service excellence, and memorable customer experiences.

Role Description The Channel Sales Specialist is a full-time, on-site role based in Mumbai, responsible for managing and growing sales through channel partners. Day-to-day activities include identifying and onboarding new channel partners, maintaining strong relationships with existing partners, and supporting them with product knowledge, pricing, and promotional materials. The role involves meeting sales targets, tracking channel performance, and coordinating with internal teams such as marketing, operations, and service to ensure smooth order execution and after-sales support. The Channel Sales Specialist will conduct regular partner visits, provide training on Kaapi Machines product portfolio, and gather market feedback to refine sales strategies. This position requires consistent on-ground engagement with partners and customers to expand market presence and strengthen the brand in the coffee equipment segment.

Qualifications

• Strong channel-focused skills, including Channel Sales and experience working with Channel Partners.
• Demonstrated Sales skills, with a track record of meeting or exceeding targets in B2B or equipment sales.
• Excellent Communication skills, with the ability to present products clearly and build trust with partners and customers.
• Solid Customer Service skills, with a focus on responsiveness, follow-through, and relationship management.
• Experience in the coffee, hospitality, F&B, or related industry is an advantage.
• Ability to work on-site in Mumbai and conduct frequent field visits and partner meetings.
• Proficiency in basic CRM tools, MS Office (Excel, PowerPoint), and reporting of sales activities.
• Bachelor's degree in Business, Marketing, Hospitality Management, or a related field preferred.