Channel Sales Manager

Job Description: Channel Sales Manager
Designation: Channel Sales Manager
Location: New Delhi
Experience: 5-7 Years
Salary Structure: 70% Fixed + 30% Variable

Job Summary

We are looking for an experienced Channel Sales Manager to drive sales growth and manage retail channel partners for Company's components and IT hardware products. The ideal candidate should have strong experience in channel sales, dealer and distributor management, retail channel development, and market analysis, along with excellent communication and relationship-building skills.

Key Responsibilities

• Achieve sales targets by developing and maintaining strong, mutually beneficial relationships with channel partners, including distributors, dealers, resellers, and retail partners.
• Support channel partners in branding, product visibility, retail promotions, and marketing initiatives.
• Conduct product training and provide sales support to channel partners to improve product knowledge and sales performance.
• Monitor market trends, customer demand, and competitor activities to identify business opportunities.
• Collect and analyse competitor information and work closely with the Product Management (PM) team to develop timely product and promotional action plans.
• Develop strategies to improve market competitiveness, channel performance, and sales growth.
• Track sales performance, partner requirements, and market feedback to support business planning.
• Build and maintain long-term relationships with key channel partners to strengthen market presence.

Required Skills

• 5-7 years of experience in channel sales, preferably in computer components, IT hardware, or consumer technology products.
• Mandatory experience in the retail channel, including dealer, distributor, reseller, or retail partner management.
• Strong understanding of computer components such as motherboards, graphics cards, PC hardware, and related IT products.
• Proven experience in sales target achievement and channel development.
• Expertise in B2B channel sales and partner relationship management.
• Experience in product promotion, retail branding, and partner training.
• Strong market intelligence, competitor analysis, and business development skills.
• Excellent verbal and written communication, negotiation, and presentation skills.
• Ability to analyse market trends and coordinate with internal product and marketing teams.

Preferred Candidate Profile

• Candidates from computer hardware brands, IT product companies, or IT distribution organisations.
• Experience managing retail channel partners in the Delhi/NCR market.
• Strong commercial understanding and a track record of achieving channel sales targets.

Mandatory Criteria: Retail channel sales experience and relevant computer component/IT hardware product exposure.