Channel Sales Manager-"B2B"

Job Description Channel Sales Manager

Role: Channel Sales Manager
Location: Palavakkam, Chennai
Experience: 10–15 Years
Industry: Elevators & Escalators
Department: Sales / Business Development

Role Overview

We are looking for a results-driven Channel Sales Manager with 10–15 years of experience in channel sales, business development, dealer/distributor network development, strategic partnerships, and revenue growth across domestic and international markets.

The ideal candidate will be responsible for developing and managing dealer and distributor networks, acquiring new channel partners, expanding market presence, driving sales revenue, and strengthening strategic business relationships.

The candidate should have strong exposure to international business operations, including overseas client interactions, international channel partners, market expansion, commercial negotiations, and cross-border business development.

Key Responsibilities

Channel Sales & Business Development

• Develop and execute channel sales strategies to achieve business and revenue targets.
• Identify, appoint, develop, and manage dealers, distributors, channel partners, and strategic business partners.
• Expand the company's channel network across domestic and international markets.
• Develop new business opportunities through channel partners and strategic relationships.
• Drive partner performance and ensure achievement of agreed sales targets.
• Manage the complete sales cycle from lead generation and opportunity development to negotiation and closure.
• Build and maintain strong relationships with key customers, dealers, distributors, and business partners.
• Identify new markets and opportunities for business expansion.

International Business Development

• Manage and support international business opportunities by engaging with overseas clients, partners, distributors, and other stakeholders.
• Coordinate with international distributors and channel partners to identify new business opportunities and improve sales performance.
• Develop and strengthen relationships with international partners across multiple regions.
• Support global market expansion and contribute to international revenue growth.
• Handle cross-border client interactions, commercial discussions, and business development activities.
• Understand regional market requirements and adapt channel strategies accordingly.
• Coordinate with internal teams to address international customer and partner requirements.

Market & Competitor Analysis

• Conduct global and regional market research to identify growth opportunities.
• Monitor competitor activities, pricing, product positioning, and market trends.
• Conduct competitor assessments and provide insights to support business strategy.
• Identify potential markets, customers, distributors, and channel partners for expansion.
• Develop market-entry and channel expansion strategies where required.

Partner Management & Enablement

• Develop strong and long-term relationships with channel partners.
• Support partners with product information, sales support, commercial proposals, and business development activities.
• Conduct regular partner reviews and monitor partner-wise sales performance.
• Identify underperforming partners and develop action plans to improve performance.
• Work with partners to d