Channel Sales Executive

Profile: Sr. Executive - Channel Sales

Location: Ahmedabad or Rajkot

Role Summary:

The role is responsible for driving channel sales and business development across Gujarat by appointing and developing dealers and distributors, expanding market reach, and achieving sales targets. It involves building strong relationships with dairy cooperatives, milk unions, private dairies, dairy farmers, and other customers; identifying new business opportunities; managing territory-wise sales planning; monitoring market and competitor activities; and ensuring dealer productivity, timely collections, and customer satisfaction. The position requires strong channel management, negotiation, analytical, and relationship-building skills, along with extensive field travel across Gujarat.

Role & responsibilities

1. Channel Development: Identify, appoint, and develop dealers and distributors across Gujarat to expand market reach and achieve sales targets.
2. Business Development: Generate new business opportunities through channel partners, dairy cooperatives, milk unions, private dairies, dairy farmers, and other relevant customers.
3. Sales Target Achievement: Drive primary and secondary sales, achieve assigned revenue targets, and ensure consistent business growth across the assigned territory.
4. Dealer Relationship Management: Build and maintain strong relationships with existing channel partners, support their business growth, and improve dealer engagement and productivity.
5. Market Expansion: Identify untapped markets, assess business potential, monitor competitor activities, and recommend strategies to increase market penetration.
6. Channel Partner Support: Conduct regular dealer visits, product demonstrations, sales meetings, and training sessions to improve product knowledge and sales effectiveness.
7. Lead Generation: Develop business leads through field visits, market mapping, industry networks, referrals, and local market activities.
8. Sales Planning: Prepare territory-wise sales plans, forecasts, and monthly sales reports; track performance against targets and take corrective action where required.
9. Coordination: Work closely with internal sales, service, and technical teams to ensure timely customer support and effective resolution of channel partner issues.
10. Collections and Commercials: Monitor outstanding payments, coordinate collections, and ensure adherence to approved pricing, credit policies, and commercial terms

Preferred candidate profile

• Graduate in Business Administration, Commerce, Marketing, Agriculture, or a related discipline.
• 36 years of experience in channel sales, dealer development, distribution sales, or territory sales.
• Experience in dairy equipment, agricultural equipment, farm equipment, industrial products, FMCG distribution, or a similar B2B/B2B2C business will be preferred.
• Good understanding of dealer and distributor appointments, channel partner engagement, and territory management.
• Willingness to travel extensively across Gujarat.