Channel Sales Associate

About the Company

upGrad is a leading EdTech company focused on providing high-quality education and career advancement opportunities. Our mission is to empower individuals through innovative learning solutions and a strong support system. We foster a culture of collaboration, growth, and inclusivity.

About the Role

We are looking for a dynamic and result-oriented CP- Channel Associate to drive enrolments through our Channel Partner network for Study Abroad programs. This is a B2B2C field-based role requiring regular partner visits, strong sales acumen, and hands-on counselling experience. The ideal candidate should have prior experience in the EdTech industry, specifically in channel sales, partner management, and student counselling, with a proven track record of achieving targets.

Responsibilities

• Develop and manage relationships with Channel Partners (CPs) to drive student enrolments
• Conduct regular field visits to partner locations to generate and close leads
• Deliver student counselling sessions for study abroad programs
• Achieve monthly and quarterly sales targets through partner channels
• Train and support Channel Partners on product offerings and sales processes
• Track pipeline, follow-ups, and conversions to ensure revenue growth
• Coordinate with internal admissions and operations teams for smooth enrolment processing
• Identify and onboard new Channel Partners to expand business reach

Qualifications

• Minimum 2+ year of experience in EdTech, specifically in channel partnering and sales

Required Skills

• Strong understanding of B2B2C sales model
• Prior experience in Study Abroad counselling
• Proven track record of meeting or exceeding sales targets
• Excellent communication, negotiation, and relationship-building skills
• Comfortable with field sales and frequent travel
• Strong follow-up and closing skills
• Professional appearance and confident personality
• Self-motivated, performance-driven, and target-oriented mindset

Preferred Skills

• Experience in Study Abroad or International Education programs
• Exposure to CRM tools and lead management systems